# Body-Empowering Fashion Campaigns This Converse Campaign Taps Lourdes Leon for Positivity By Kalin Ned | Published 2018-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/converse-campaign References: [designtaxi](http://designtaxi.com/news/399835/Converse-Shows-Madonna-s-Daughter-Lourdes-Leon-Flaunting-Underarm-Hair-In-Ads/) & [converse](https://www.converse.com/us/en_us/c/converse/limited-edition/mademe?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI&cid=4943581&cp=usns_aff_converse) The new [Converse](https://www.trendhunter.com/trends/black-joy) campaign channels Lourdes Leon — Madonna's 21-year-old daughter — to promote body value and empowerment. The new initiative builds on the recent commercial photographic movement toward "body hair, stretch marks, facial 'imperfections,' and all." The latest launch from the footwear brand is in collaboration with the founder of fashion label MadeMe Erin Maggee. The limited-edition collection is inspired by the 90s and the 'One Star' silhouette. The clothing designs are sporty and summer-ready. The Converse campaign puts Lourdes Leon to the forefront and boldly embraces her armpit hair. Celebrating this natural state of being, the footwear label and its collaborator decisively make a stance that the time of appealing to unrealistic standards of beauty has come and gone. Photo Credits: [@mademe_nyc](https://www.instagram.com/mademe_nyc/?utm_source=ig_embed) ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Body-positive Fashion:** Opportunity for fashion brands to promote body-positivity and empowerment in their campaigns and designs. - **Celebrity Collaborations:** Opportunity for brands to collaborate with popular celebrities to increase brand awareness and promote their message. - **90s-inspired Fashion:** Opportunity for brands to draw inspiration from 90s fashion trends and create unique, nostalgic designs for modern consumers. ### Industries Being Reshaped - **Fashion:** Fashion brands can incorporate body-positivity and empowerment into their campaigns and design, in order to promote inclusivity and diversity. - **Footwear:** Footwear brands can collaborate with popular celebrities to promote new product launches or collections and increase brand awareness. - **Media and Advertising:** Media and advertising companies can use the popularity of body-positive campaigns to promote their brands and products and appeal to a diverse audience. ## Related on Trend Hunter - [Black Heritage-Inspired Campaigns](https://www.trendhunter.com/trends/black-joy.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md)