# Centennial Shoe Collections Converse Turns 100 With Special-Edition Sneaker By Cowbag | Published 2009-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/converse-boots-in-a-book-100th-birthday-celebrations References: [solecollector](http://solecollector.com/shoes/nike-shoes/jordan-shoes/shoe-news/converse-100th-anniversary-shoes-in-book/) Iconic shoe brand [Converse](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared) has issued these limited-edition 100th anniversary shoes in a specially-designed box that’s shaped like a pile of books. Appropriately, the shoes come with a book that covers [Converse history](https://www.trendhunter.com/trends/cocacola-converse) as well as some feel-good branding featuring 100 of today’s [biggest stars wearing their All-Stars](https://www.trendhunter.com/trends/converse-and-charli-xcx). Happy (belated) Birthday! To be honest, it all sounds a bit artsy for a street shoe, but there’s no denying that these will be a future collectible. The sneakers are available in a choice of three colors and two sizes only--no price is available as yet. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Limited Edition Shoes:** Creating exclusive and limited edition shoes to commemorate an anniversary or special event can pique the interest of collectors and generate buzz around the brand. - **Nostalgic Branding:** Revisiting and highlighting a brand's history through packaging and promotional materials can appeal to consumers' sense of nostalgia and help to differentiate the brand in a crowded market. - **Celebrity Endorsement:** Partnering with prominent figures in pop culture to promote a brand or product can lead to increased visibility and resonate with fans of these celebrities. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can capitalize on the appeal of limited edition products and nostalgic branding to create unique selling opportunities and build brand loyalty among consumers. - **Marketing and Advertising:** Marketing and advertising firms can leverage celebrity endorsement to increase awareness and recognition for a brand or product, particularly among younger demographic groups. - **Collectibles:** Manufacturers and sellers of collectibles can collaborate with established brands to produce highly coveted limited edition items that appeal to collectors and increase demand for their products. ## Related on Trend Hunter - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md) - [Japanese Artwork Sneakers](https://www.trendhunter.com/trends/converse-allstar.md) - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Romantic Seasonal Sneaker Ranges](https://www.trendhunter.com/trends/converse-chucks-in-love.md) - [Crystal-Encrusted Collaborative Shoes](https://www.trendhunter.com/trends/chuck-70-low-and-hi.md) - [Deconstructed Canvas Shoes](https://www.trendhunter.com/trends/adererror.md)