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# Bobblehead Music Trios
The Converse 'All Summer' Music Video is Getting Creative

By Zoe Badley | Published 2010-07-16 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/converse-all-summer
References: [hypebeast](http://hypebeast.com/2010/07/kid-cudi-rostam-batmanglij-bethany-cosentino-summer-video/) & [youtube](http://www.youtube.com/watch?v=G081rEJPSn4&feature=player_embedded)

The [Converse](https://www.trendhunter.com/trends/converse-and-charli-xcx) ‘Summer 2010 Music Collaboration’ series continues with this incredibly creative, funny and catchy tune. The Converse ‘All Summer’ video features Cleveland rapper Kid Cudi, Rostam Batmanglij and Bethany Cosentino.

The video combines creativity with sweet tunes, making for one artful masterpiece. The trio romp out in a small apartment donned in paper mache bobbleheads, which are three times the regular size of a human head and three times funnier. Be sure to check out the Converse ‘All Summer’ video for this catchy tune!

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 1% | Activity: 55% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Bobblehead Music Videos:** Creating music videos featuring human-sized bobbleheads can be a unique way to engage younger audiences and stand out in an increasingly crowded online space.
- **Collaborative Music Campaigns:** Partnering with popular musicians and artists to create unique and creative music videos can help increase brand awareness and appeal to diverse audiences.
- **Humorous Branding:** Using humor as a branding strategy can help companies create a memorable and positive brand image, which can lead to increased consumer loyalty and engagement.

### Where This Applies

- **Fashion:** Fashion brands can partner with musicians to create fun and engaging music videos to showcase their products and reach new audiences.
- **Entertainment:** Entertainment companies can use bobblehead characters to create animated shows, films or games that appeal to younger audiences and create new revenue streams.
- **Marketing:** Marketing agencies can leverage humor and creative collaborations to create viral videos for their clients, enhancing their brand's visibility and customer engagement.

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