# Rebellious Sneaker Psalms The New Converse Advertisement Conveys the Fun Life of Sneaker Wearers By Tia Clarke | Published 2013-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/converse-advertisement References: [designtaxi](http://designtaxi.com/news/357065/Converse-Ad-Shows-That-People-Who-Wear-Sneakers-Have-More-Fun/) & [whitezine](http://www.whitezine.com/en/motion/converse-shoes-are-boring.html) The latest Converse advertisement tries to persuade the public that "shoes are boring" and so, hypothesizes that you should "wear sneakers." The vibrant ads from the iconic high-top Chuck Taylor brand show young people engaged in all sorts of activities and having a hell of a lot of fun in their Converse sneakers. From skateboarding in supermarkets, to boxing on the steps of Brooklyn brownstones to some free-spirited girls getting messy with some paint, Converse wearers are apparently fun-loving Millennials. The Converse brand has always been synonymous with an alternative lifestyle and were worn by everyone from Blondie to [The Ramones](https://www.trendhunter.com/trends/gap-1). This clever campaign puts the brand into a modern context for [Generation Y](https://www.trendhunter.com/trends/generation-leather-collection). By associating formal shoes with being 'square' and conveying Converse as the brand for young free-spirited creatives, Converse has nailed Millennial advertising in the head. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 23% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Alternative Lifestyle Marketing:** Offering a fresh perspective on traditional industries by associating brands with an alternative way of life. - **Youth-centric Advertising:** Targeting the Millennial generation by portraying products as integral to a fun and carefree lifestyle. - **Brand Contextualization:** Presenting long-standing brands in a modern and relatable context to appeal to younger consumers. ### Who This Affects Most - **Footwear:** Creating disruptive marketing campaigns that position footwear brands as trendy and rebellious. - **Fashion:** Developing advertising strategies that resonate with the youth market and capture their attention. - **Advertising:** Exploring innovative approaches to connect with younger audiences and convey the brand's values effectively. ## Related on Trend Hunter - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Authentic Footwear Campaigns](https://www.trendhunter.com/trends/crocs-wonderfully-unordinary.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Custom Party Shoes](https://www.trendhunter.com/trends/converse-and-charli-xcx.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [Deconstructed Canvas Shoes](https://www.trendhunter.com/trends/adererror.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md)