# Conversational Commerce Startups Morph.ai Uses Chat Bots to Streamline Commercial Transactions By Rahul Kalvapalle | Published 2016-06-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/conversational-commerce References: [iamwire](http://www.iamwire.com/2016/06/morph-ai-automating-conversational-commerce-companies-nlp/137707) & [morph.ai](http://morph.ai/) The concept of [conversational commerce](https://www.trendhunter.com/trends/conversational-marketing) is increasingly being bandied about in offices and boardrooms around the world, which is exactly why a group of Indian entrepreneurs launched an innovative startup that intends to offer a specialized platform that businesses can use to leverage new-world commerce. Dubbed Morph.ai, the platform makes it easier than ever for brands and companies to promote their products, services and messages on social media platforms. The platform makes liberal use of secure and efficient [bot chat platforms](https://www.trendhunter.com/trends/flow365-ai) to make it possible for users to do everything from buying movie tickets to booking taxis via a chat platform. In the event that the chat machine cannot decipher what a person is saying, their case is transferred to a human agent. Ultimately, Morph.ai deftly takes advantage of [artificial intelligence](https://www.trendhunter.com/trends/ai-powered-shopping-companions) to enable brands and consumers to reach their objectives. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 44% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Conversational Commerce:** Companies can leverage chat bots and AI to streamline commercial transactions and improve customer experience. - **Social Media Marketing:** Businesses can promote their products, services, and messages more effectively on social media platforms using chat bots and AI. - **Artificial Intelligence:** AI-powered chat bots can be used to automate customer service interactions and create new opportunities for businesses. ### Sectors Adopting This - **E-commerce:** Chat bots and AI can be used to enhance customer experience, increase sales, and drive growth for online retailers. - **Travel and Hospitality:** Chat bots and AI can be used to simplify the booking process, provide personalized recommendations, and enhance customer satisfaction in the travel and hospitality industry. - **Retail:** Retailers can use chat bots and AI to provide personalized recommendations, offer real-time customer service, and enable seamless transactions both online and in-store. ## Related on Trend Hunter - [Conversational AI Integration](https://www.trendhunter.com/trends/interworky.md) - [Chat App E-Commerce Integrations](https://www.trendhunter.com/trends/charles.md) - [Conversational E-Commerce Features](https://www.trendhunter.com/trends/attentive.md) - [AI Commerce Platforms](https://www.trendhunter.com/trends/imerchai.md) - [Intuitive E-Commerce Chatbots](https://www.trendhunter.com/trends/zowie.md) - [AI Business Chatbots](https://www.trendhunter.com/trends/sourcechatio.md) - [Text Message Shopping Services](https://www.trendhunter.com/trends/textual.md) - [In-Chat Shopping Tools](https://www.trendhunter.com/trends/group-chat-interface.md) - [Comprehensive AI Chatbots](https://www.trendhunter.com/trends/bricksoftai.md)