# Mall-Based Ride-Share Initiatives Lyft is Offering More Convenient Car-Sharing Experiences By Raymond Paparoni | Published 2019-01-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/convenient-car-sharing References: [cadillacfairview](https://www.cadillacfairview.com/en_CA/news/And_Lyft_Announce_A_First-To-Market_Exclusive_Partnership_To_Deliver_Innovative_New_Experiences.html) & [blog.lyft](https://blog.lyft.com/posts/2018/12/10/exclusive-rideshare-partner-of-the-cf-toronto-eaton-centre) The convenient car-sharing company [Lyft](https://www.trendhunter.com/trends/lyft-silver), has recently paired up with retail space mogul [Cadillac Fairview](https://www.trendhunter.com/trends/cadillac-fairview-lunar-new-year) in an innovative and disruptive way. Lyft and Cadillac Fairview have amalgamated their resources to offer a convenient pick-up and drop-off location for people coming to the city from the outer suburban areas, or travelers. With this opportunity, Lyft is attempting to grow its customer base by offering discounted rates with promotional codes provided by the shopping center. The [Toronto Transit System](https://www.trendhunter.com/trends/american-express-canada) is underutilized by individuals that don't reside within the city. In this attempt, Cadillac Fairview is aiming to bring more individuals to one of its largest malls in Canada. This move will likely drive some new initiatives by other ride-sharing apps to further push its presence in larger metropolitan cities. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 30% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Convenient Pick-up and Drop-off Locations:** Disruptive innovation opportunity: Developing partnerships with retail spaces to offer convenient ride-share pick-up and drop-off locations. - **Discounted Rates and Promotional Codes:** Disruptive innovation opportunity: Implementing discounted rates and promotional codes provided by shopping centers to attract new customers. - **Increased Presence in Metropolitan Cities:** Disruptive innovation opportunity: Expanding ride-sharing apps' presence in larger metropolitan cities to capture the untapped market of suburban residents and travelers. ### Industries Being Reshaped - **Retail Space:** Disruptive innovation opportunity: Partnering with ride-sharing companies to provide convenient pick-up and drop-off locations for customers, enhancing the overall retail experience. - **Transportation:** Disruptive innovation opportunity: Collaborating with shopping centers to offer discounted rates and promotional codes, encouraging more people to utilize ride-sharing services for their travel needs. - **Technology:** Disruptive innovation opportunity: Expanding ride-sharing apps' presence in larger metropolitan cities to cater to the suburban residents and travelers, driving technological advancements in the transportation industry. ## Related on Trend Hunter - [Car Rental Expanses](https://www.trendhunter.com/trends/uber-rent.md) - [Senior-Friendly Rideshare Services](https://www.trendhunter.com/trends/lyft-silver.md) - [Voting Day Rideshare Deals](https://www.trendhunter.com/trends/voting-initiatives.md) - [Beauty Shopper Transports](https://www.trendhunter.com/trends/delivered-to-beauty.md) - [Scooter Rideshare Partnerships](https://www.trendhunter.com/trends/spin-electric-scooters.md) - [Airport Commuting Programs](https://www.trendhunter.com/trends/lyft-and-united.md) - [Rideshare Delivery Partnerships](https://www.trendhunter.com/trends/doordash-and-lyft.md) - [Ride-Hailing App Expansions](https://www.trendhunter.com/trends/uber-and-turo.md) - [Cultural Shopping Experiences](https://www.trendhunter.com/trends/cadillac-fairview-lunar-new-year.md)