# Breakfast Meal Kits Blue Apron's Convenient Breakfast Choices Simplify Morning Meals By Laura McQuarrie | Published 2022-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/convenient-breakfast References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/20957-blue-apron-adds-breakfast-options) & [blueapron](https://www.blueapron.com/pages/sample-recipes)  Meal kit delivery service [Blue Apron](https://www.trendhunter.com/trends/blue-apron-breakfast-menu) is known for its expertly curated appetizers, side dishes and desserts and it is now expanding to include convenient breakfast meals. These new choices for consumers include [fried egg and prosciutto sandwiches](https://www.trendhunter.com/trends/applegate-naturals-breakfast-sandwiches) with smoke gouda and Calabrian mayonnaise; [egg and bell pepper tacos](https://www.trendhunter.com/trends/protein-breakfast-tacos) with chipotle sour cream; buttermilk cornmeal pancakes with maple fig syrup and pistachios, and more. Blue Apron expanded its meal kit delivery options based on consumer demand. As John Adler, vice president of culinary at Blue Apron, says, "In a recent survey, over 35% of customers who participated told us that they wanted to see breakfast recipes on our menu. They asked and we delivered.” ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 80% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Breakfast Meal Kits:** Opportunity to disrupt the breakfast industry with convenient and healthy meal kit delivery service - **Customized Meal Kits:** Opportunity to expand the meal kit industry with more personalized breakfast meal options based on consumer preferences - **Subscription Meal Kits:** Opportunity to leverage recurring revenue from subscription-based breakfast meal kit delivery services ### Sectors Adopting This - **Meal Kit Delivery:** Breakfast options provide competitive advantage and potential for growth in the meal kit delivery market - **Food Delivery:** Opportunity for food delivery companies to differentiate and expand their offerings to include meal kits for breakfast - **Grocery Retail:** Opportunity for grocery retailers to incorporate breakfast meal kit delivery services to cater to convenience-seeking consumers ## Related on Trend Hunter - [Meal Kit Breakfast Menus](https://www.trendhunter.com/trends/blue-apron-breakfast-menu.md) - [Chef-Crafted Non-Frozen Ready Meals](https://www.trendhunter.com/trends/blue-apron-prepared-ready-meals.md) - [Breakfast Taco Kits](https://www.trendhunter.com/trends/breakfast-taco-kit.md) - [Nutritious Kids Breakfast Lines](https://www.trendhunter.com/trends/little-spoon.md) - [Keto-Friendly Prepared Meals](https://www.trendhunter.com/trends/blue-apron-ketofriendly-prepared-ready-meals.md) - [Convenient Breakfast Meals](https://www.trendhunter.com/trends/convenient-breakfast-meal.md) - [Expanded Meal Kit Services](https://www.trendhunter.com/trends/the-next-course.md) - [Heat-and-Eat Breakfast Sandwiches](https://www.trendhunter.com/trends/frozen-breakfast-sandwich.md) - [Pancake-Based Breakfast Taco](https://www.trendhunter.com/trends/bacon-egg-and-cheese-pancake-tacos.md)