# Bank Branch Pop-Ups Tangerine's Convenient Bank Branch Pop-Up Wins Over New Customers By Laura McQuarrie | Published 2015-02-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/convenient-bank References: [marketingmag](http://www.marketingmag.ca/brands/tangerine-keeps-things-contained-in-pop-up-location-138204?rss=yes) & [tangerine](http://www.tangerine.ca/en/index.html) After undergoing a massive rebranding, [Tangerine](https://www.trendhunter.com/trends/specsavers-obby) is continuing to catch the eyes of new customers with convenient bank locations in the form of pop-ups. With a bright orange shipping container stationed outside Toronto's Centerpoint Mall, the success of this location at acquiring new customers will be used ahead of introducing more [banking pop-ups](https://www.trendhunter.com/trends/digital-branch) across Canada. Inside the Tangerine pop-up, there are [iPads](https://www.trendhunter.com/trends/scoreboardtv) that instantly let new customers sign up for an account by scanning an official document like a passport or driver's license. Although you can't do any actual banking at these locations, this is still a good place to check in, ask questions and get financial advice. The relaxed atmosphere of the shipping container stations make them perfect for use at events, festivals or anywhere else as needed to reach potential new customers. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 51% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Banking Pop-ups:** The success of Tangerine's pop-up bank locations demonstrates the potential for temporary, convenient banking solutions. - **Digital Onboarding:** The use of iPads for instant account sign-ups showcases the opportunity for seamless digital onboarding in the banking industry. - **Alternative Banking Spaces:** The use of shipping containers as bank locations highlights the potential for unconventional and flexible spaces for banking services. ### Industries Being Reshaped - **Banking:** The banking industry can explore the use of pop-up locations and digital onboarding to attract and acquire new customers. - **Events and Festivals:** Events and festival organizers can partner with banks to provide convenient banking services through pop-up locations. - **Real Estate:** Real estate developers can repurpose shipping containers as alternative spaces for banking services, offering unique and flexible solutions. ## Related on Trend Hunter - [Holiday QSR Pop-Ups](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1.md) - [Mall-Based Bank Office Spaces](https://www.trendhunter.com/trends/ia-interior-architects.md) - [Bank Appreciation Campaigns](https://www.trendhunter.com/trends/tdthanksyou-1.md) - [Hockey Hair-Inspired Pop-Ups](https://www.trendhunter.com/trends/pnc-bank.md) - [Digitally Integrated Holiday Pop-Ups](https://www.trendhunter.com/trends/the-bay-at-stackt-market.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Concert-Centric Makeup Activations](https://www.trendhunter.com/trends/shimmer-studio-by-sephora.md)