# Hybrid Mint Confections 7-Eleven's Mint Dorayaki is a Special-Edition Convenience Store Snack By Laura McQuarrie | Published 2017-12-29 | World Source: Trend Hunter, https://www.trendhunter.com/trends/convenience-store-snack References: [japantimes.co.jp](https://www.japantimes.co.jp/life/2017/12/16/food/7-elevens-mint-crunky-winning-bet-mint-working-winter/) & [sej.co.jp](http://www.sej.co.jp/in/en.html) In Japan, 7-Eleven recently unveiled a unique new convenience store snack inspired by a traditional Japanese confection. A dorayaki is typically made with two small pancake-like patties made from castella that are wrapped to cover a filling of [sweet red bean paste](https://www.trendhunter.com/trends/kitkat-original-zunda-shake-flavour). 7-Eleven released a [mint chocolate dorayaki](https://www.trendhunter.com/trends/peppermint-mocha-cappuccino) as a variation on this idea, inspired by the popularity of its [Mint](https://www.trendhunter.com/trends/after-eight-cherry-mint-thins) Crunky ice cream bar in the summer months. The wintry confection includes a chocolate exterior and a lightweight whipped filling of chocolate chips, introducing a fun and festive new take on a classic treat. Although the convenience store confection lacks the chilled component that consumers enjoy most during the summer months, it still offers the refreshing flavor of mint. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What's Driving This Trend - **Winter Confection Innovations:** Opportunities to create unique and festive chocolate treats with creative fillings and flavors for the winter season. - **Global Fusion Confections:** Opportunities to mix traditional confections with global flavors and tastes to create unique snack options. - **Hybrid Snacks:** Opportunities to combine traditional snacks with new and unexpected flavors to create exciting, trendy snacks that appeal to a wide audience. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can tap into innovative flavors and creative ingredients to capture new markets and customers. - **Retail:** The retail industry can create new in-store experiences by introducing unique and interesting snacks and treats to appeal to younger consumers. - **Hospitality:** The hospitality industry can leverage new and creative snack options to complement their existing offerings and provide guests with unique and memorable food experiences. ## Related on Trend Hunter - [Matcha-Packed Convenience Store Treats](https://www.trendhunter.com/trends/7eleven-japan-meccha-matcha.md) - [Blended Mint Chocolate Beverages](https://www.trendhunter.com/trends/mint-chocolate-oreo-frappe.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/kitkat-chocolate-mint-ice-cream.md) - [Festive Mochi Gummies](https://www.trendhunter.com/trends/dark-chocolate-covered-peppermint-mochi-gummies.md) - [Festive Ice Cream Bites](https://www.trendhunter.com/trends/festive-ice-cream-bites.md) - [Spring QSR Mochi Pies](https://www.trendhunter.com/trends/ichigo-daifuku-pie.md) - [Crispy Mint Chocolate Snacks](https://www.trendhunter.com/trends/hostess-crspy-minis.md) - [Dubai-Style Mochi Snacks](https://www.trendhunter.com/trends/dubai-chocolate-style-mochi.md) - [Fruity Mint Chocolate Treats](https://www.trendhunter.com/trends/after-eight-cherry-mint-thins.md)