# Convenience Store Coffee Pods This Retailer is Now Producing Its Own Inexpensive Coffee Pods By Katherine Pendrill | Published 2015-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/convenience-store-coffee References: [bevindustry](http://www.bevindustry.com/articles/88772--eleven-debuts-coffee-pods) & [7-eleven](https://www.7-eleven.com/Only-at-7-Eleven/) 7‑Eleven recently announced that it is now selling its own line of convenience store coffee pods. While brands such as [Nespresso](https://www.trendhunter.com/trends/cafepod-black-velvet-coffee-pods) and [Keurig](https://www.trendhunter.com/trends/the-keurig-coffee-collective) specialize in providing superior single-serve coffee, 7-Eleven places the emphasis on value. The retailer who pioneered the introduction of on-the-go-coffee is now offering the same level of convenience at home. 7‑Eleven will now sell single-serve coffee pods in two package sizes. Consumers can choose between an eight-pack or a two-pack. Each pack comes at a price point that is highly affordable for the average consumer. Overall, 7-Eleven's convenience store coffee pods cost well below the average price of comparable single-serve brew cups. Despite the low price point, the 7-Eleven pods are still filled with high-quality coffee. Consumers can choose between 7-Eleven's Regular Exclusive, the 100% Colombian blend or the seasonal Pumpkin Spice. 7-Eleven's new line of convenience store coffee pods provide consumers with the same quality coffee they enjoy at a price they can afford. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 24% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Affordable Coffee Pods:** 7-Eleven is disrupting the coffee industry by offering inexpensive convenience store coffee pods as an alternative to brands like Nespresso and Keurig. - **Value-focused Single-serve Coffee:** 7-Eleven's emphasis on value in their convenience store coffee pods is a disruptive innovation opportunity for the single-serve coffee market. - **Convenience at Home:** By bringing the on-the-go coffee experience to consumers' homes, 7-Eleven is tapping into the disruptive potential of convenience store coffee pods. ### Industries Being Reshaped - **Coffee Retail:** The introduction of 7-Eleven's affordable convenience store coffee pods presents a disruptive innovation opportunity within the coffee retail industry. - **Single-serve Coffee Machines:** 7-Eleven's emphasis on value in their coffee pods creates a disruptive opportunity within the single-serve coffee machine industry. - **Seasonal Coffee Products:** The seasonal Pumpkin Spice coffee pod offering by 7-Eleven presents a disruptive opportunity within the market for seasonal coffee products. ## Related on Trend Hunter - [Festive Convenience Store Coffees](https://www.trendhunter.com/trends/holiday-coffee.md) - [Premium Coffee Pod Introductions](https://www.trendhunter.com/trends/the-keurig-coffee-collective.md) - [Culinary Convenience Store Coffees](https://www.trendhunter.com/trends/7eleven-og-to-go.md) - [Customizable Pumpkin Spice Coffees](https://www.trendhunter.com/trends/7eleven-2.md) - [Pumpkin-Inspired Caffeine Drinks](https://www.trendhunter.com/trends/pumpkin-spice-beverage.md) - [Artisan-Quality Coffee Pods](https://www.trendhunter.com/trends/nescaf-dolce-gusto-pods.md) - [Celebratory Retailer Coffee Campaigns](https://www.trendhunter.com/trends/7eleven-coffeetogo.md) - [Premium Signature Coffee Pods](https://www.trendhunter.com/trends/keurig-coffee-collective.md) - [Seasonal Convenience Store Coffees](https://www.trendhunter.com/trends/7eleven-seasonal-menu-items.md)