# Graphic-Heavy Monochromatic Tees UNDERCOVER MADSTORE and THE CONVENI Join Forces on a Capsule By Amy Duong | Published 2020-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/conveni References: [hypebeast](https://hypebeast.com/2020/6/undercover-madstore-the-conveni-2020-capsule) UNDERCOVER MADSTORE works in collaboration with THE CONVENI on a collection of [graphic tees](https://www.trendhunter.com/trends/uzumaki) that are designed with a focus on graphics. The capsule is made up of [monochromatic tees](https://www.trendhunter.com/trends/blvck-paris-and-uno) with the options of either black or white as the base foundation. The tees are detailed with vivid images and the contributing brands are uniquely packaging the designs in milk cartons, which references the previous drop by the label. A notable print that adorns the shirt is the circular hazard print that is on the front of the shirt. There are also slogans that detail the tees that read "Overstocked Food and Unsold Trashed," "THE UNNECESSARILY CONVENIENT STORE," and "[GINZA](https://www.trendhunter.com/trends/sbgh297-watch)." Rounding out the collection is UNDERCOVER's rose emblem. Image Credit: THE CONVENI ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 59% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Graphic-heavy Tees:** Opportunity for disruptive innovation in the fashion industry by incorporating bold graphic designs on t-shirts. - **Monochromatic Apparel:** Disruptive innovation opportunity in the clothing industry by creating collections focused on black and white color schemes. - **Creative Packaging:** Potential for disruptive innovation in the packaging industry by using unique and unconventional packaging methods, such as milk cartons for clothing designs. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating bold graphic designs on t-shirts and focusing on monochromatic apparel. - **Clothing:** Disruptive innovation opportunity in the clothing industry by creating collections focused on black and white color schemes and incorporating unique packaging methods. - **Packaging:** Potential for disruptive innovation in the packaging industry by using unique and unconventional packaging methods, such as milk cartons, for clothing designs. ## Related on Trend Hunter - [Monochromatic Mascot-Themed Collections](https://www.trendhunter.com/trends/undercover-3.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md) - [Music Graphic Tee Capsules](https://www.trendhunter.com/trends/uniqlo-x-babymonster.md) - [Collaborative Monochrome Streetwear](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Sportswear Capsule Collection](https://www.trendhunter.com/trends/champion-x-undercover.md) - [Capsule Streetwear Collection](https://www.trendhunter.com/trends/kowga-x-union-tokyo.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)