# Controversial Stencils Hitler and Chaplin Ad for Hut Weber By lourdes sanchez bayas | Published 2008-04-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/controversial-guerrilla-ad-hut-webers-hitler-and-chaplin-hat-ad References: [inoutstar](http://www.inoutstar.com/news/Adolf-Hitler-Sells-Hats-6597.html) Hat store Hut Weber crossed a very skittish line in Germany by using Adolf Hitler's iconic mustache and hair in a stencil ad to promote its hats. The [controversial image](https://www.trendhunter.com/trends/mwcurated) is right next to the equally [iconic and recognizable](https://www.trendhunter.com/trends/etsys-christmas-ad) bowler hat and mustache of 1920's comedian Charlie Chaplin with the caption, "Its the Hat" right underneath Chaplin. The print ad created by Serviceplan agency has generated a lot of controversy and plenty of publicity for Hut Weber I'm sure. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Controversial Stencils:** Exploring the use of controversial imagery in advertising to generate publicity and create a buzz. - **Iconic Mashups:** Combining the visual elements of iconic figures to create unique and attention-grabbing advertisements. - **Boundary-pushing Marketing:** Pushing the limits of acceptable imagery in advertising to spark conversations and attract attention. ### Industries Being Reshaped - **Advertising:** Opportunities for agencies to challenge traditional norms and provoke discussions with provocative ad campaigns. - **Fashion:** Innovative approaches to marketing and advertising can help fashion brands stand out in a crowded marketplace. - **Media:** Exploring the use of controversial imagery in print and digital media to create viral content and increase brand visibility. ## Related on Trend Hunter - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Cup-Stealing Clothing Collections](https://www.trendhunter.com/trends/steal-artois.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Playful Fan Headwear Drops](https://www.trendhunter.com/trends/phillyhead.md) - [AI-Ketchup Drawing Ads](https://www.trendhunter.com/trends/heinz-ai-ketchup.md) - [Snack Artwork Auctions](https://www.trendhunter.com/trends/mischief-by-chester.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)