# Defamatory Ads Controversial Goatboy Princess Diana Shirt By lourdes sanchez bayas | Published 2008-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/controversial-ad-goatboys-princess-diana-t-shirt References: [thecoolhunter.net](http://www.thecoolhunter.net/ads/Goatboy/) Australian [T-Shirt brand](https://www.trendhunter.com/trends/made-to-order) **Goatboy** knows that one of the best ways to [create a buzz about a product](https://www.trendhunter.com/trends/people-will-talk), any product, is to surround it with [juicy controversy](https://www.trendhunter.com/trends/death-wishes-jacket). Madonna has been doing that for years with tremendous success. But I digress. Goatboy is launching an online store and in order to call attention to it, the enterprise released an image of the Queen and her husband wearing a T-shirt of Princess Diana with the slogan: "She's Dead, so get over it". Yep, that's an attention catcher. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Controversial Advertising:** Creating buzz by using controversial advertising and slogans. - **Shock Marketing:** Shock value campaigns to market products. - **Negative Publicity:** Gaining publicity through negative marketing. ### Where This Applies - **Fashion:** The fashion industry utilizing controversial slogans and imagery to market products. - **Marketing:** Marketing firms using shock value campaigns. - **Advertising:** Advertising agencies utilizing negative publicity to gain attention for products. ## Related on Trend Hunter - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Comical Lawsuit-Inspired Campaigns](https://www.trendhunter.com/trends/glebe-farms-oatly-lawsuit.md) - [Charitable Clothing Relaunches](https://www.trendhunter.com/trends/virgin-atlantic-sweater.md) - [Reimagined Legacy Fashion Logos](https://www.trendhunter.com/trends/novak-djokovic.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md)