# Playful Couple Pictorials The Contributing Editor 'Two of Hearts' Editorial is Heart-Melting By Tiana Reid | Published 2010-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/contributing-editor-two-of-hearts References: [thecontributingeditor](http://www.thecontributingeditor.com/2010/06/two-of-hearts/) & [kevinamato](http://www.kevinamato.com/) The Contributing Editor 'Two of Hearts' editorial is heart-melting. I'm not one to find everything and anything cute, so when I say something is adorable, I mean it. Photographer Kevin Amato managed to capture that ineffable twinkle between couples without fail. Fashion editor Mensor Kamaraké styled models Sessilee Lopez and Wendell Lissimore in [playful pseudo-matching ensembles](https://www.trendhunter.com/trends/magnetic-couples-socks) by the likes of designers like Louis Vuitton, [D&G](https://www.trendhunter.com/trends/skims-1) and General Idea. **Implications** - These playful editorials use the power of [emotional appeal that comes with romance](https://www.trendhunter.com/trends/lover-set) to sell a product. Using sentiment to target certain age demographics or package a commodity aimed to induce specific emotions within customers is a great way to appeal to a broad consumer base. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 18% | Activity: 15% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Playful Pictorials:** Using sentiment to target certain age demographics or package a commodity aimed to induce specific emotions within customers is a great way to appeal to a broad consumer base. ### Who This Affects Most - **Fashion:** Creating playful pseudo-matching ensembles that evoke emotions can help brands reach a wider audience. ## Related on Trend Hunter - [Playful Street Collaborations](https://www.trendhunter.com/trends/heart-to-heart.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Playful Accessory Drops](https://www.trendhunter.com/trends/valentine-collection.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Magnetic Couples Socks](https://www.trendhunter.com/trends/magnetic-couples-socks.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md) - [Intimacy-Redefining Promotional Campaigns](https://www.trendhunter.com/trends/lover-set.md)