# Organic Sleek Avant-Garde Sneakers adidas Y-3 Presents New Shoes Inspired by Contra-Natural By Amy Duong | Published 2023-06-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/contranatural References: [highsnobiety](https://www.highsnobiety.com/p/yohji-yamamoto-adidas-y3-ss24/)  Yohji Yamamoto is a long-term partner of [adidas](https://www.trendhunter.com/trends/adidas-and-y3) with its joint Y-3 premium label, and its new range of footwear is defined by the concept of Contra-Natural. The duo has previously launched the Y-3 Qasa High, which is a shoe that nods to the mid-2010s and is set to launch once again this year. During the recent Paris Fashion Week, the brand unveiled its designs for the Spring/Summer 2024 season with sophisticated looks led by its footwear. The aforementioned Contra-Natural concept is the main theme behind the looks. It is a perspective that explores beauty in the duality that exists between the idea of organic and synthetic. The shoes including the [Gendo](https://www.trendhunter.com/trends/gendo), Itogo, and [Kyasu](https://www.trendhunter.com/trends/yohji-yamamoto-2) have an avant-garde look. Image Credit: adidas Y-3 ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 59% | Activity: 7% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Premium Avant-garde Footwear:** Disruptive innovation opportunity: Explore new materials and design techniques to create avant-garde footwear with a premium appeal. - **Contra-natural Aesthetic:** Disruptive innovation opportunity: Blend the concepts of organic and synthetic in product design, creating visually striking aesthetics. - **Fashion Week Unveiling:** Disruptive innovation opportunity: Use fashion week events as platforms to showcase innovative designs and generate buzz around new collections. ### Where This Applies - **Fashion/apparel:** Disruptive innovation opportunity: Integrate sustainable and organic materials into fashion manufacturing processes, aligning with the trend towards eco-consciousness. - **Footwear:** Disruptive innovation opportunity: Experiment with unconventional shapes, materials, and technologies to push the boundaries of footwear design and create unique, avant-garde styles. - **Fashion Events/exhibitions:** Disruptive innovation opportunity: Utilize fashion events and exhibitions as platforms to showcase innovative fashion concepts and inspire industry professionals. ## Related on Trend Hunter - [Dynamic Avant-Garde Stealthy Sneakers](https://www.trendhunter.com/trends/gendo.md) - [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md) - [Off-White Chunky Joint Sneakers](https://www.trendhunter.com/trends/prime-x-20.md) - [Rounded Heel Lifestyle Sneakers](https://www.trendhunter.com/trends/idoso-boost.md) - [Sleek Hybrid Boot Mules](https://www.trendhunter.com/trends/yohji-yamamoto-2.md) - [Stealthy Collaborative Sneaker Designs](https://www.trendhunter.com/trends/y3-stan-smith.md) - [Luxe Organically Shaped Shoes](https://www.trendhunter.com/trends/mad-architects-and-fendi.md) - [Neutral Stealthy Trail Footwear](https://www.trendhunter.com/trends/marathon-tr.md) - [Chunky Hybrid Boot Mules](https://www.trendhunter.com/trends/y3-kyasu-overboot.md)