# Forbidden Booze Branding This Contra-Bando Bottle of Rum Tempts Drinkers with Forbidden Fruit By Lacey-Jane Walsh | Published 2014-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/contrabando References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/01/contra-bando.html) & [trestiposgraficos](http://www.trestiposgraficos.com/) This Contra-Bando [rum label](https://www.trendhunter.com/trends/limited-edition-skeleton-bottle) was designed by a firm called Tres Tipos Gráficos the for the new Caballero's Group rum. This rum is manufactured in Spain, hence the name Contra-Bando, which of course means contraband. The label for this tempting bottle of rum has a blue and red map printed on it. It's been stamped with the brand name in a bold black font, making this [booze bottle](https://www.trendhunter.com/trends/collectible-spirits-bottle) seem edgy and forbidden. This is a clever marketing strategy because nothing sparks interest and curiosity like forbidden fruit. Essentially this brand is saying "this rum is so good, it should be illegal." Contra-Bando has an ad which reveals a busted open crate of this seemingly smuggled alcohol. This helps to reinforce the [edgy nature of the brand](https://www.trendhunter.com/trends/censored-truth). ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 85% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Forbidden Fruit Marketing:** Brands are using the allure of forbidden fruit to market their products to consumers and increase interest and curiosity. - **Bold Label Design:** Companies are utilizing bold and edgy label designs to attract customers and stand out in a crowded market. - **Contraband Culture:** The trend of embracing contraband culture is growing, as consumers seek out forbidden and unconventional experiences. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverage industry can capitalize on the trend of forbidden fruit marketing by utilizing bold label designs and embracing the edgy nature of their products. - **Graphic Design:** The graphic design industry has an opportunity to create bold and edgy label designs for companies looking to stand out in a crowded market and appeal to consumers seeking unconventional experiences. - **Marketing and Advertising:** The marketing and advertising industry can help companies tap into the trend of contraband culture by developing campaigns that appeal to consumers' desire for forbidden and unconventional experiences. ## Related on Trend Hunter - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Jeweler-Created Rum Bottles](https://www.trendhunter.com/trends/havana-club-aejo-7-aos-bottle.md) - [Neo-Pop Rum Bottles](https://www.trendhunter.com/trends/dictador-game-changer.md) - [Redesigned Cultural Rum Bottles](https://www.trendhunter.com/trends/havana-club-x-martine-rose.md) - [Premium Tequila Revamps](https://www.trendhunter.com/trends/tequila-bribon.md) - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Exotic Rum Expansions](https://www.trendhunter.com/trends/casa-baru.md) - [Next-Gen Spiced Rums](https://www.trendhunter.com/trends/sly-dog.md) - [Innovative Luxury Rum Brands](https://www.trendhunter.com/trends/luxury-rum.md)