# Sculpting Jawline Masks Lapcos’ V Line Contour Face Mask Visibly Defines the Lower Face By Laura McQuarrie | Published 2023-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/contouring-face-mask References: [happi](https://www.happi.com/contents/view_breaking-news/2023-08-02/k-beauty-brand-lapcos-launches-v-line-contour-face/) & [lapcosusa](https://www.lapcosusa.com/collections/shape-wear-for-your-face/products/v-line?variant=44270118174933) Lapcos’ new [V Line Contour Face](https://www.trendhunter.com/trends/lapcos-v-line-contour-face-mask) Mask helps consumers achieve a striking jawline contour with a strategically shaped product that's likened to shapewear for the face. This mask specifically targets the lower half of the face and it works to visibly shape and refine the jaw area in an effective yet gentle way. This snug mask hugs the contours of the lower face, all the while imparting the benefits of ingredients like [vegan collagen](https://www.trendhunter.com/trends/hydrogel-mask1), awakening caffeine extract and sweet almond oil. With age, the body naturally begins to produce less collagen and as a result, consumers who want to preserve the appearance of firm, lifted skin can make the most of topical solutions like this one. This alternative to more invasive procedures is not only cost-conscious, but it can also be used anytime from the comfort of home. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 85% | Activity: 66% | Freshness: 17% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Striking Jawline Contour:** Lapcos’ V Line Contour Face Mask helps consumers achieve a striking jawline contour with a strategically shaped mask that visually shapes and refines the jaw area. - **Targeted Facial Shapewear:** Lapcos’ V Line Contour Face Mask is likened to shapewear for the face, targeting the lower half of the face to provide a snug fit that imparts beneficial ingredients. - **Non-invasive Anti-aging Solution:** Lapcos’ V Line Contour Face Mask offers a cost-conscious and non-invasive alternative to more invasive procedures, allowing consumers to preserve the appearance of firm, lifted skin at home. ### Sectors Adopting This - **Skincare:** The skincare industry can harness the trend of striking jawline contour to develop innovative products that visually shape and refine the jaw area. - **Beauty:** The beauty industry can capitalize on the trend of targeted facial shapewear to create specialized products that provide a snug fit and deliver beneficial ingredients. - **Wellness:** The wellness industry can tap into the trend of non-invasive anti-aging solutions to offer cost-conscious alternatives to invasive procedures for preserving youthful skin. ## Related on Trend Hunter - [Firming Lower Face Masks](https://www.trendhunter.com/trends/the-uplift-mask.md) - [Ultra-Sculpting Neck Masks](https://www.trendhunter.com/trends/sculpting-neck-jawline-mask.md) - [Jawline-Sculpting Gel-Serums](https://www.trendhunter.com/trends/shapeshift.md) - [Bio-Collagen Anti-Aging Facemasks](https://www.trendhunter.com/trends/biocollagen-facemask.md) - [Sculpting Facial Serums](https://www.trendhunter.com/trends/face-sculpting-serum.md) - [Firmness-Enhancing Beauty Masks](https://www.trendhunter.com/trends/ems-technology.md) - [Facial Contouring Tools](https://www.trendhunter.com/trends/joanna-czechs-facial-massager.md) - [EMC Technology-Powered Beauty Masks](https://www.trendhunter.com/trends/lift-essential-mask.md) - [Lifting Firming Sheet Masks](https://www.trendhunter.com/trends/needle-lifts.md)