# Off-Season Athletic Fashion Design NAMESAKE's Contour Line Elevates Staples for the FW21 Season By Amy Duong | Published 2021-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/contour-line References: [hypebeast](https://hypebeast.com/2021/10/namesake-fall-winter-2021-contour-line-collection-lookbook) Fashion label NAMESAKE introduces its new collection named Contour Line, designed for the Fall/Winter 2021 season. It is full of items that boast retro design from an elevated perspective. The brand nods to its two biggest inspirations to design the seasonal pieces: basketball and agriculture. The Contour Line imagines the luxurious life of [basketball players when they are off-season](https://www.trendhunter.com/trends/basketball-series). This blends together the [baggy fashion silhouette](https://www.trendhunter.com/trends/athleticinspired-clothing) of Michael Jordan off the court, referencing times such as his spare hobbies [playing golf](https://www.trendhunter.com/trends/gold-capsule). The designs also take his formal father-like style into consideration, creating items that boast a vintage look and sporty mindset. All of the materials used are also sustainable through the source and the creation process. Image Credit: NAMESAKE ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 51% | Activity: 9% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Sustainable Athletic Fashion:** Opportunity for fashion brands to create athletic clothing with sustainable materials and production processes. - **Retro Sportswear:** Opportunity to design fashion that blends vintage looks with a modern sporty mindset for the upcoming season. - **Off-season Lifestyle Fashion:** Opportunity to create clothing lines inspired by the luxurious off-season lifestyle of athletes and their hobbies. ### Industries Being Reshaped - **Fashion:** Fashion designers and brands can use sustainable materials and vintage designs to create off-season athletic fashion. - **Sportswear:** Sportswear companies can capitalize on the trend of retro sportswear and design fashion for the upcoming season. - **Athletic Lifestyle:** Athletic lifestyle brands can design clothing lines that cater to the luxurious off-season lifestyle of athletes and their hobbies. ## Related on Trend Hunter - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Collaborative Football-Inspired Apparel](https://www.trendhunter.com/trends/off-season.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Motorsports-Inspired Fall Fashion](https://www.trendhunter.com/trends/sage-nation-4.md) - [Minimal Chunky Running Shoes](https://www.trendhunter.com/trends/adidas-sneaker.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Versatile Sportswear Apparel](https://www.trendhunter.com/trends/reigning-champ-fw24-collection.md) - [Fall Textile Fashion](https://www.trendhunter.com/trends/home-collection-1.md)