# Pain-Relieving Activewear Python Performance's Contour Compression Collection has Built-In KT Tape By Joey Haar | Published 2016-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/contour-compression References: [dezeen](http://www.dezeen.com/2016/11/03/sportswear-kinesiology-tape-python-performance-contour-compression-sports-design/) & [kickstarter](https://www.kickstarter.com/projects/1399817548/reform-compression-re-thought?token=2e6c746e) The Contour Compression collection from Python Performance, a UK-based activewear company, takes advantage of one of the most topical rehabilitative and preventative techniques in sports science today. Garments in the Contour Compression collection have [kinesiology tape](https://www.trendhunter.com/trends/miyake-design-studio-and-asics), or KT tape, crafted directly into the layout of the clothing, helping to heal injuries and prevent pain automatically. Anyone who has undergone athletic rehabilitation -- or anyone who pay attention to the various accouterments worn by professional athletes -- will be familiar with KT tape. The strips are stuck directly onto one's body, and kinesiologists aver that it provides support, stability, and pain relief. The tape has become a hugely popular athletic rehabilitation and prevention technique. Contour Compression activewear has panels of sticky fabric that act in the same way as the tape, pulling and compressing muscles as necessary. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 72% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Integrated KT Tape:** The integration of kinesiology tape into activewear presents an opportunity for pain relief and injury prevention in sports science and rehabilitation. - **Rehabilitative Activewear:** The development of activewear with built-in pain-relieving functions offers a disruptive innovation opportunity for the fitness apparel industry. - **Pain-preventing Techniques:** The use of integrated sticky fabric in activewear opens up possibilities for automatic pain prevention in athletic activities and training. ### Who This Affects Most - **Sports Science:** The integration of KT tape into activewear provides a disruptive innovation opportunity for sports science and athletic rehabilitation industries. - **Fitness Apparel:** The development of activewear with built-in pain relief functions presents a potential disruptive innovation opportunity for the fitness apparel industry. - **Athletic Rehabilitation:** The use of activewear with integrated pain-relieving features offers a disruptive innovation opportunity in the athletic rehabilitation field. ## Related on Trend Hunter - [Lavender-Infused Kinesiology Tapes](https://www.trendhunter.com/trends/kt-tape-soothe.md) - [Cooling Kinesiology Tapes](https://www.trendhunter.com/trends/kt-tape-pro-ice.md) - [Drug-Free Pain Relief Powders](https://www.trendhunter.com/trends/kt-tape.md) - [Performance Functional Leggings](https://www.trendhunter.com/trends/tighties.md) - [Skin-Friendly Turf Tapes](https://www.trendhunter.com/trends/kt-turf-tape.md) - [Reflective Kinesiology Tapes](https://www.trendhunter.com/trends/rockflash.md) - [Cooling Therapy Products](https://www.trendhunter.com/trends/copper-compression-efreeze.md) - [Pregnancy Support Tapes](https://www.trendhunter.com/trends/pregnancy-spider-tape.md) - [Vibrating Pain Relief Wearables](https://www.trendhunter.com/trends/copper-compression.md)