# Contortionist Ad Campaigns With the Exact Pregnancy Test, You Don't Have to Look Yourself By Going Like Sixty | Published 2009-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/contortionvertising-exact-pregnancy-test-means-you-dont-have-to-look References: [ibelieveinadv](http://www.ibelieveinadv.com/2009/03/exact-pregnancy-test-poses/) Think you might be pregnant? There are three ways to tell: visit a doctor or take a look for yourself. This series of ads for Exact Pregnancy Tests indicates that the third option, peeing on their product, will be a better way to tell if you have a bun in the oven. As their tagline reads, the Exact Pregnancy Test is “The second best way to tell if you are pregnant.” The ads were created by [Lowe](https://www.trendhunter.com/trends/holiday-house-kits), [Bangkok](https://www.trendhunter.com/trends/plant-architect), [Thailand](https://www.trendhunter.com/trends/frozen-strawberry-sorbet), with art direction by Anun Nunsai and photography by Basil Childers. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Ad Campaigns:** Exploring interactive elements in ad campaigns to engage consumers in a unique and memorable way. - **Consumer Engagement:** Creating campaigns that encourage active participation from consumers and prompt them to interact with the product or brand. - **Creative Marketing Strategies:** Developing innovative and unconventional marketing approaches to capture attention and differentiate from competitors. ### Sectors Adopting This - **Advertising:** Leveraging the power of interactive and engaging ad campaigns to create impactful brand experiences. - **Consumer Goods:** Incorporating creative marketing strategies to promote and differentiate pregnancy test products in a competitive market. - **Photography:** Exploring unconventional photography techniques to capture attention and create visually striking ad campaigns. ## Related on Trend Hunter - [Sustainable Pregnancy Test Strips](https://www.trendhunter.com/trends/early-results-pregnancy-tests.md) - [Extra-Sensitive Pregnancy Tests](https://www.trendhunter.com/trends/early-result-pregnancy-test.md) - [Early Pregnancy Testing Strips](https://www.trendhunter.com/trends/proov-hcg-pregnancy-test.md) - [Multi-Use Pregnancy Test Kits](https://www.trendhunter.com/trends/multi-check-pregnancy-test-kit.md) - [Saliva-Based Pregnancy Tests](https://www.trendhunter.com/trends/salistick.md) - [Eco-Friendly Pregnancy Tests](https://www.trendhunter.com/trends/ovum.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Mesmerizing Home Improvements](https://www.trendhunter.com/trends/home-improvements.md) - [Paper Pregnancy Tests](https://www.trendhunter.com/trends/recyclable-pregnancy-test.md)