# Contortionist Coffee Cups Amway Cleaning Polish Makes Cleaning Easy By Vincent Salera | Published 2009-03-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/contortionist-like-coffee-cups-amway-cleaning-polish-makes-cleaning-easy References: [adsoftheworld](http://adsoftheworld.com/media/print/amway_dish_drops_makes_cleaning_easy_3) These ads for Amway [cleaning polish](https://www.trendhunter.com/trends/waste-no-space-campaign) feature everyday items such as [coffee cups](https://www.trendhunter.com/trends/starbucks-new-ads) and candy bowls turned inside out to show us how easy using Amway products makes it to clean and polish. The ads were created by advertising agency Rediffusion Young & Rubicam, Gurgaon, India with creative direction by Ramanuj Shastry, Sagar Mahabaleshwar, Abhinav Pratiman, Daniel Upputuru, and Avinash. **Implications** - Advertisements that take a literal, extremist approach are sure to catch the eye of the consumer. This is because these ads are easy to understand and fun to execute, with imagery that is often completely surreal, such as this inside-out mug. When trying to spread a message, simple is often better. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Extreme Imagery in Advertising:** Using surreal and eye-catching imagery in advertisements attracts consumer attention and helps spread messages effectively. - **Literal Approach in Advertising:** Taking a literal, extremist approach in advertisements makes them easier to understand and execute, capturing consumer interest. - **Simplification in Messaging:** Simplifying messages in advertisements makes them more accessible and engaging for consumers. ### Where This Applies - **Advertising:** The advertising industry can explore using extreme imagery and literal approaches to create more impactful and engaging campaigns. - **Consumer Goods:** Consumer goods companies can leverage extreme imagery and simplified messaging to effectively promote their products and attract consumer attention. - **Marketing and Branding:** The marketing and branding industry can adopt a literal approach to storytelling and use extreme imagery to create unique and memorable campaigns for clients. ## Related on Trend Hunter - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md) - [Lens-Cleaning Apparel Collections](https://www.trendhunter.com/trends/microfiber-collection.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md)