# Contorted Shoetography Neon Face Mask Surrealism Used To Advertise Footwear By Nika Kubiak | Published 2009-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/contorted-shoetography-surrealism-used-to-advertise-footwear References: [mi-zo](http://www.mi-zo.com/) Mi-Zo brilliantly let it all hang loose with these photos. The shapes are architectural and the palettes are vivid, but nothing about these [fantastic shoe editorials](https://www.trendhunter.com/trends/free-your-feet) is boring. Artful touches never overpower the silhouette of models. Surrealistic like Alice in Wonderland, Mi-Zo creates [bizarre form and movement](https://www.trendhunter.com/trends/ninlo). Breaking from the clean-cut magazines editorials, Mi-Zo takes advantage of the freedom to explore their subjects meticulously, focusing on detail. It’s hard to look away from these images all wrapped up with colour; they’re edgy, creative and they take shoetography to a whole new level of [bold](https://www.trendhunter.com/trends/spunge-osmosis). Check out the the photo-show above. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 89% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Surrealistic Advertising:** Opportunity to use surrealism to create edgy and creative advertising campaigns. - **Architectural Shapes in Fashion:** The use of architectural shapes in fashion could provide a unique and visually impactful design element. - **Detail-oriented Photography:** Focus on detail could elevate fashion and product photography to new levels. ### Industries Being Reshaped - **Fashion:** Innovative fashion design and advertising could benefit from the use of surrealism, architectural shapes, and attention to detail. - **Footwear:** Footwear companies could use these trends in their advertising campaigns, emphasizing unique and edgy design elements in their products. - **Photography:** Photography companies and their clients could explore incorporating these trends in their work, creating visually striking images with a focus on detail and unconventional elements. ## Related on Trend Hunter - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Luxe Organically Shaped Shoes](https://www.trendhunter.com/trends/mad-architects-and-fendi.md) - [Eye-Adorned Furry Mules](https://www.trendhunter.com/trends/eyeball-mules.md) - [Bigfoot-Inspired Bizarre Footwear](https://www.trendhunter.com/trends/ninlo.md) - [Mossy Stone-Mirrored Footwear](https://www.trendhunter.com/trends/bravest-studio.md) - [Second-Skin Luxury Footwear](https://www.trendhunter.com/trends/zero-shoe.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Bold Sneaker Design Concepts](https://www.trendhunter.com/trends/nothing-cmf.md)