# Meat-Free Retailer Expansions Continente is Adding a Range of Meat and Cheese Alternatives By Michael Hemsworth | Published 2024-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/continente References: [vegconomist](https://vegconomist.com/products-launches/continente-meat-and-cheese-alternatives/) & [continente.pt](https://www.continente.pt/)  Portugal-based retailer Continente has announced it will be expanding its range of meat and cheese alternatives in response to changing consumer lifestyles. The products will be from [The Vegetarian Butcher](https://www.trendhunter.com/trends/plant-based-whopper) and Quevana, which offer high-quality alternatives to conventional meats and cheeses for vegetarians and flexitarians alike. The retailer will introduced the soy-based minced meat alternative from The Vegetarian Butcher alongside a series of semi-cured plant-based cheeses from Quevana. The availability of the products comes as a big step in the industry as part of a larger shift towards plant-based fare. The new plant-based products arriving at Continente will be anchored by the brand's existing private label options as well as vegan offerings from additional brands shoppers are sure to recognize like [Nurishh](https://www.trendhunter.com/trends/plantbased-cheese-products), Magnum and [Valsoia](https://www.trendhunter.com/trends/kef-valsoia). Image Credit: Continente ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 1% | Activity: 1% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Expanding Meat-free Alternatives:** The expansion of meat and cheese alternatives by Continente reflects the growing demand for plant-based options in the retail industry. - **Shift Towards Plant-based Fare:** The introduction of The Vegetarian Butcher and Quevana products at Continente signifies the industry's larger movement towards plant-based food. - **Growing Vegan Offerings:** Continente's inclusion of vegan options from recognizable brands like Nurishh, Magnum, and Valsoia highlights the increased availability and variety of plant-based products in the market. ### Sectors Adopting This - **Retail:** Continente's expansion of meat and cheese alternatives demonstrates the potential for growth and innovation in the retail industry by catering to changing consumer lifestyles. - **Food and Beverage:** The introduction of plant-based options by Continente reflects the evolving preferences of consumers and the disruptive innovation opportunities in the food and beverage industry. - **Vegetarian and Vegan:** Continente's collaboration with The Vegetarian Butcher, Quevana, Nurishh, Magnum, and Valsoia signifies the expanding market for vegetarian and vegan products and the potential for disruptive innovation within this industry. ## Related on Trend Hunter - [Chef-Approved Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-products.md) - [Plant-Based Burger Expansions](https://www.trendhunter.com/trends/plant-based-whopper.md) - [Plant-Based Private Label Entrees](https://www.trendhunter.com/trends/aldi-plant-menu.md) - [Versatile Meat Alternatives](https://www.trendhunter.com/trends/better-balance-meat-alternatives.md) - [Private Label Flexitarian Foods](https://www.trendhunter.com/trends/waitrose-plantliving.md) - [Meat-Free Pork-Inspired Appetizers](https://www.trendhunter.com/trends/plantbased-aperitif.md) - [Accessible Plant Protein Ranges](https://www.trendhunter.com/trends/vemondo-plant.md) - [Vegetarian-Friendly Cheese Ranges](https://www.trendhunter.com/trends/vegetarian-cheese.md) - [Dairy Alternative Cheese Products](https://www.trendhunter.com/trends/plantbased-cheese-products.md)