<!-- canonical: https://www.trendhunter.com/trends/continental-gt1 -->
<!-- robots: noindex -->

# Automotive Ice Racing
Bentley Customized Its Continental GT for the GP Ice Race in Austria

By Daniel Johnson | Published 2020-02-01 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/continental-gt1
References: [hypebeast](https://hypebeast.com/2020/1/bentley-ice-race-continental-gt-info) & [bentleymotors](https://www.bentleymotors.com/en.html)

[Bentley](https://www.trendhunter.com/trends/sagerstrong-foundation-bentley) is entering its [Continental GT](https://www.trendhunter.com/trends/mulliner-blackline) into the GP Ice Race, which takes place in Austria and runs from February 1-2nd. In order to get the Continental GT ready for the race, the automotive company is making some changes to the vehicle. Participating in the race will allow the brand to showcase its cars capabilities, even in harsh environments.

The reworked Continental GT features a W12 engine, that is able to produce 626 horsepower, as well as 664 pound-feet of torque. Bentley also included a roll cage in the car to protect the driver, as well as a fire prevention system. The car was also retrofitted with racing seats and a harness. Additionally, a customized exhaust system, created by [Akrapovic](https://www.trendhunter.com/trends/alpine-a110-r-ultime), was added to the car.

Image Credit: Bentley

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 63% | Activity: 12% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Automotive Ice Racing:** Automotive companies can explore customizing their cars for extreme environments and showcase their capabilities.
- **W12 Engine:** Automotive companies can innovate by improving the power and performance of their engines.
- **Customized Exhaust Systems:** Automotive companies can collaborate with manufacturers like Akrapovic to create unique exhaust systems.

### Where This Applies

- **Automotive Industry:** Automotive companies can invest in R&D to create cars that are adaptable to extreme climates.
- **Motorsports Industry:** Motorsports companies can look into organizing more races that take place in unique settings like ice and snow.
- **Engineering Industry:** Engineering companies can collaborate with automotive manufacturers to design and develop car components that are durable and safe for racing.

## Related on Trend Hunter

- [Blacked-Out Sportscar Spec Packages](https://www.trendhunter.com/trends/mulliner-blackline.md)
- [Cancer Research Vehicle Auctions](https://www.trendhunter.com/trends/sagerstrong-foundation-bentley.md)
- [Opulent Custom-Finish SUVs](https://www.trendhunter.com/trends/bentley.md)
- [Revolutionized Automotive Customization](https://www.trendhunter.com/trends/mulliner.md)
- [Chinese Culture Car Interiors](https://www.trendhunter.com/trends/bentley-mulliner-inspired-by-china.md)
- [Snow-Ready Electric Cars](https://www.trendhunter.com/trends/article-circle.md)
- [Airline-Inspired Bespoke Vehicles](https://www.trendhunter.com/trends/airline-seat-specification.md)
- [Space-Themed SUVs](https://www.trendhunter.com/trends/bentayga-speed.md)
- [Automotive Curated Road Trips](https://www.trendhunter.com/trends/extraordinary-journey.md)
