# 80s-Inspired Low-Cut Sneakers adidas Introduces the Continental 80 Sneakers in Bright Colorways By Amy Duong | Published 2018-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/continental-80 References: [highsnobiety](https://www.highsnobiety.com/p/adidsa-continental-80-semi-frozen-yellow-and-clear-pink-release-date-price-info/) & [adidas](https://www.adidas.com/us) Sportswear label [adidas](https://www.trendhunter.com/trends/adidas-sneakers-1) Originals introduces the signature Continental 80 sneaker silhouette in two new bright colorways to wrap up the summer season this year. The sneakers boast a [retro design](https://www.trendhunter.com/trends/sl-72-shoes) of a tennis style from the 80s era and have hues drawn directly from the YEEZY 350 V2 -- the 'Semi Frozen Yellow' makeover and a 'Clear Pink' color following the label's 'Cloud White' option that dropped earlier this summer. The Continental 80 Semi Frozen Yellow and Clear Pink boast a leather construction throughout its uppers with perforated details on the toe box and side panels. The footwear also has a navy blue and red stripe across the ankle collar all throughout its midfoot. Branding details are on the tongue, eyestays, and heel with a split rubber cupsole to round it all out. The [two new vibrant hues](https://www.trendhunter.com/trends/fluorescent-colorway) will be available beginning August 30 both online, in-store and at select retailers. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 54% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Retro Sneakers:** Manufacturers can tap into the nostalgia of the 80s and release retro-styled sneakers that attract consumers looking for a classic look. - **Colorful Footwear:** Bold and bright colors can be used by footwear brands to attract individuals seeking unique and eye-catching designs. - **Perforated Uppers:** Utilizing new manufacturing techniques to create lightweight and breathable perforated uppers can be a promising avenue for footwear companies to explore. ### Where This Applies - **Footwear Industry:** Footwear brands can release more retro-styled and colorful sneakers that cater to the growing trend of nostalgic fashion. - **Fashion Industry:** Adidas's Continental 80 introduces two new vibrant color options that demonstrate the potential for colorful and retro-styled footwear to become an upcoming trend in the fashion industry. - **Manufacturing Industry:** Using advanced manufacturing techniques to produce sneakers with lightweight and breathable uppers can attract consumers looking for comfortable footwear. ## Related on Trend Hunter - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Iconic Shoe Colorways](https://www.trendhunter.com/trends/sl-72-og-shoes.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Fold-Over Bold Running Shoes](https://www.trendhunter.com/trends/country-sneaker.md) - [Slim-Structural Leather Sneakers](https://www.trendhunter.com/trends/country-og.md) - [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md) - [Revived Color-Accented Shoes](https://www.trendhunter.com/trends/adizero-evo-sl-2.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md)