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# Joggers' Dream Canteens
The Contigo Sports Bottle Holds Your Keys and Cash for a Coffee

By Amelia Roblin | Published 2010-10-02 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/contigo-sports-bottle
References: [craziestgadgets](http://craziestgadgets.com/2010/09/30/contigo-sports-bottle-with-keys-and-money-compartment/) & [latestbuy.au](http://www.latestbuy.com.au/contigo-sports-bottle.html)

Anyone who jogs outside will be able to appreciate the Contigo Sports Bottle, which has a small compartment built into its side to hold your keys and money. If you're not a fan of jingling on the run, or you're darting to meet a friend for coffee, this [hydrating canteen](https://www.trendhunter.com/trends/tira) will quench your thirst.

Available in three sporty colors, the Contigo Sports Bottle will make locking your door possible during your 10k runs -- and carry your ID if you're worried about a heart attack two kilometers in.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 53% | Activity: 52% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Multipurpose Canteens:** Innovative canteens with additional features like key and money holders will become popular and essential for outdoor activities.
- **Convenience-focused Bottles:** Bottles that cater to consumers’ desire for convenience, like the Contigo Sports Bottle, will experience increased demand.
- **Quick Access Hydration:** Hydration bottles that offer quick access to a drink and have easy-to-hold, portable designs will gain favor from those who lead an active lifestyle.

### Who This Affects Most

- **Fitness Equipment:** Fitness equipment manufacturers should consider incorporating multipurpose canteens in their product offerings to attract active consumers looking for convenience.
- **Sports Merchandise:** Sports merchandisers should collaborate with innovative bottle manufacturers and offer bottles as part of their product lines to cater to athletes and fans alike.
- **Outdoor Gear:** Outdoor gear retailers should consider stocking quick access hydration bottles with easy-to-carry designs to satisfy the needs of outdoor enthusiasts looking for drinking solutions.

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