# Nutrition-Focused Hair Brands Contents Hair Care Boasts Highly Natural Formulas By Kalin Ned | Published 2023-03-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/contents-hair-care References: [contentshaircare](https://www.contentshaircare.com/) Contents Hair Care is a nutrition-focused brand that was founded by a Black woman. Hair stylist Cheryl Bergamy expertly combined her knowledge and skills in "[science, cosmetology, and holistic nutrition](https://www.trendhunter.com/trends/hair-care-growth-vitamins)" to engineer powerful haircare solutions that are "so natural you can use them on your skin." The products offered by Contents Hair Care feature [plant-based ingredients](https://www.trendhunter.com/trends/plantbased-haircare-formulation). These formulations are organic, vegan, and clean. The brand calls attention to some of its award-winning formulations, including the Contents Style & Go [Leave-In Conditioner](https://www.trendhunter.com/trends/leavein-conditioner1), the Earth Silk Glossifyer, and the Contents Skin & Scalp Conditioning Cream. All products are offered at accessible price points for an independent business, spanning between $25 and $48 in value. The brand also allows you to browse its offerings by hair texture and type. Image Credit: Contents Hair Care ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 86% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Nutrition-focused Beauty:** Brands focusing on nutritional benefits in hair care offer opportunities to innovate plant-based formulations and promote clean, organic, and vegan ingredients. - **Holistic Haircare Solutions:** Blending scientific and holistic nutrition knowledge by utilizing plant-based ingredients provides opportunities for creating innovative and natural haircare solutions. - **Customized Hair Care:** Creating hair care products customized around customers' hair texture and type offers opportunities to innovate and personalize products. ### Industries Being Reshaped - **Beauty Industry:** The beauty and personal care industry can utilize nutrition-focused formulations and plant-based ingredients to cater to the growing demand for organic and vegan hair care solutions. - **Holistic Health and Wellness Industry:** Brands that combine science, cosmetology, and holistic nutrition provide innovation opportunities for creating powerful hair care solutions with naturally occurring plant-based ingredients. - **E-commerce Industry:** Customizing products for a specific customer group and using personalized offerings in e-commerce platforms can provide disruptive innovation opportunities for hair care startups. ## Related on Trend Hunter - [Personalized Scalp Care Systems](https://www.trendhunter.com/trends/nutrire.md) - [Affordable Targeted Haircare](https://www.trendhunter.com/trends/being-haircare.md) - [Clean Luxury Haircare Lines](https://www.trendhunter.com/trends/mela-kera.md) - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md) - [Botanical-Rich Hair Products](https://www.trendhunter.com/trends/phytonutrient-infusion.md) - [Science-Backed Haircare Lines](https://www.trendhunter.com/trends/watch-sea.md) - [Textured Hair-Focused Product Lines](https://www.trendhunter.com/trends/love-my-natural-hair.md) - [Superfood-Backed Haircare Products](https://www.trendhunter.com/trends/deep-conditioning-treatments.md) - [Bio-Based Liquid Haircare](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner.md)