# Breathable Sun-Repelling Shirts Arc’teryx's Contenta Shirt Balances Function & Fashion Seamlessly By Riley von Niessen | Published 2019-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/contenta-shirt References: [arcteryx](https://arcteryx.com/ca/en/shop/womens/contenta-shirt-ls) Arc’teryx has expanded its range of versatile lifestyle wear with the Contenta Shirt, a [breathable, quick-drying, soft-to-the-touch shirt](https://www.trendhunter.com/trends/classic-tee) that's ideal for the hot weather that's ahead for many consumers. The Contenta Shirt is offered in both light pink and black colorways, with both variations supplying a [minimalist aesthetics](https://www.trendhunter.com/trends/the-resort-collection) that makes the staple piece easy to layer over another shirt and jeans, or to button up and wear as a breezy but professional-looking dress. As the shirt is made with the brand's Diem polyester textile, it's highly resistant to wrinkles, and is easy to take care of. The innovative material also provides [protection against the sun](https://www.trendhunter.com/trends/upf-collection), as it's able to defend against the exposure of ultraviolet radiation. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 31% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Breathable Clothing:** The trend of breathable clothing presents opportunities for companies to develop innovative materials and textiles that enhance comfort and protect against the elements. - **Versatile Lifestyle Wear:** The trend of versatile lifestyle wear opens up possibilities for brands to create clothing that seamlessly combines fashion and function, catering to the diverse needs of consumers. - **Sustainable Textiles:** The trend of sustainable textiles allows for disruptive innovation in the development of eco-friendly materials that minimize negative environmental impact while maintaining performance and style. ### Where This Applies - **Apparel and Fashion:** The apparel and fashion industry can leverage the trend of breathable clothing to create disruptive innovations that optimize comfort and promote efficient moisture management in diverse clothing categories. - **Outdoor and Active Lifestyle:** The outdoor and active lifestyle industry can capitalize on the trend of versatile lifestyle wear to design and produce multi-functional clothing that adapts to different activities and environments, providing convenience and style for outdoor enthusiasts. - **Textile and Manufacturing:** The textile and manufacturing industry has an opportunity to lead the trend of sustainable textiles by developing and producing eco-friendly materials that align with consumer demands for ethical and environmentally conscious products. ## Related on Trend Hunter - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Protective Summertime Layering Tees](https://www.trendhunter.com/trends/nike-acg-goat-rocks.md) - [Lightweight Performance Capsules](https://www.trendhunter.com/trends/arcteryx-sima-capsule.md) - [Practical Apparel Capsules](https://www.trendhunter.com/trends/eastern-design.md) - [Rugged Athlete-Approved Shirts](https://www.trendhunter.com/trends/ten-thousand-versatile-shirt-20.md) - [Multi-Day Wear Wool Shirts](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt.md) - [Unique T-Shirt Materials](https://www.trendhunter.com/trends/airknitx-tshirt.md) - [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md) - [Hydrophobic Technical Tees](https://www.trendhunter.com/trends/technical-tee.md)