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# Rapper-Funded Contemporary Womenswear Lines
Maisie Wilen's Inaugural Capsule is Funded by Kanye

By Kalin Ned | Published 2019-06-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/contemporary-womenswear
References: [hypebeast](https://hypebeast.com/2019/6/maisie-wilen-kanye-west-debut-collection-presentation) & [latimes](https://www.latimes.com/fashion/la-ig-kanye-west-incubator-brand-maisie-wilen-debuts-20190606-story.html)

One of the first style-forward activations, which is realized through Kanye West's [fashion incubator program](https://www.trendhunter.com/trends/vivienne-westwood-and-palace), is a contemporary womenswear collection by Maisie Schloss — the "first protégé."

The capsule launched at an exclusive event in Los Angeles under a newly founded label which goes by the name Maisie Wilen. The range embraces [colors, prints and experimental silhouettes](https://www.trendhunter.com/trends/day-3-capsule-2) in a very elegant manner. Individuals can get a closer look at the contemporary womenswear collection by referencing a neon, blurry lookbooks which was shot by Sam Massey.

Kanye West identifies Chicago-born Schloss to have "a strong perspective." The first launch is tied to the Pre-Spring 2020 season. There are 27 distinct styles that are very versatile in their expression, allowing for individuals to flexibility in design and outfit arrangement.

Photo Credits: Sam Massey

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 98% | Activity: 83% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### Why This Trend Is Growing

- **Rapper-funded Womenswear Collections:** Opportunity for rappers to invest in and support emerging designers to create contemporary womenswear lines.
- **Fashion Incubator Programs:** Potential for fashion incubator programs to foster collaborations between established artists and emerging designers.
- **Colorful and Experimental Silhouettes:** Growing trend of embracing bold colors, prints, and innovative silhouettes in contemporary womenswear.

### Industries Being Reshaped

- **Fashion:** Fashion industry can explore new collaborations and funding opportunities between musicians and emerging designers.
- **Entertainment:** Opportunity for the entertainment industry to foster partnerships between musicians and fashion designers.
- **Visual Arts:** Visual arts industry can incorporate fashion collaborations, such as photo shoots, to create visually striking content.

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