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# Ethical Contemporary Womenswear Lines
M|N|ML Produces Clothing with an Emphasis on Sustainability

By Kalin Ned | Published 2018-09-27 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/contemporary-womenswear-line
References: [themnml.au](https://www.themnml.com.au)

M|N|ML is an Australian brand that engages in ethical and sustainable practices, producing amazingly elegant, easy-to-style contemporary womenswear lines. The business is driven by the ethos "Fashion that does good and feels good."

Pushing the sustainable agenda forward in the scope of the industry, the modern company manufactures its [eco-conscious collections](https://www.trendhunter.com/trends/breathable-materials) locally through OCC Apparel — "an ECA (Ethical Clothing Australia) accredited factory based in Sydney."

In addition, M|N|ML runs an on-going giving program called 'Basics4Basics.' Through partnerships with not-for-profits, NGOs, and charities, the label is making a difference on the social level. A percentage of each sale from M|N|ML's contemporary womenswear lines goes toward funding a worthy cause. This, combined with the eco-conscious approach to manufacturing, makes M|N|ML an [ethical business](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform) that is pushing sensibility and equality forward.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 64% | Activity: 51% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Ethical Fashion:** Opportunity for other clothing brands to incorporate sustainability and ethical practices into their production processes.
- **Local Manufacturing:** Potential for more brands to collaborate with local factories to support their communities and reduce carbon footprint.
- **Social Impact Partnerships:** Chance for businesses to form alliances with non-profit organizations and use their sales to make a positive difference in society.

### Industries Being Reshaped

- **Clothing:** Opportunity for the clothing industry as a whole to shift towards more ethical and sustainable practices.
- **Fashion Manufacturing:** Potential for fashion manufacturers to embrace local production and support ethical and sustainable initiatives.
- **Non-profit Organizations/charities:** Opportunity for non-profit organizations and charities to partner with brands and receive funding through sales.

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