# Sleek Contemporary Sneakers The Nike Blazer Lows Have a Different Iteration of the Iconic Swoosh By Kalin Ned | Published 2018-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/contemporary-sneakers References: [hypebeast](https://hypebeast.com/2018/8/nike-blazer-low-oversized-swoosh-teaser) & [nike](https://www.nike.com/us/en_us/?ref=https%253A%252F%252Fwww.google.ca%252F) The upcoming [Nike](https://www.trendhunter.com/trends/court-shot) [Blazer Low](https://www.trendhunter.com/trends/chevy-edition) is a pair of highly contemporary sneakers that will most definitely add a sense of sporty class to any stylish outfit. While the model boasts a soft suede upper, the refined and sleek black exterior is contrasted by an oversized [Swoosh](https://www.trendhunter.com/trends/blue-suede) that adds a decisive element to the piece. Nike has been open to playing around with its branding embellishments — from removable velcro Swooshes to eye-catching holographic ones. The footwear giant undertakes such an approach with the Blazer Lows as well, adding a strong juxtaposition between the darkness of the silhouette and the whiteness of the oversized Swoosh. Ultimately, the contemporary sneakers effectively mix maximalism with minimalism. Photo Credits: [@dirtymoney823](https://www.instagram.com/dirtymoney823/?hl=en) ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 98% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Contemporary Sneakers:** The Nike Blazer Low showcases a highly contemporary design, combining sporty class with sleek aesthetics. - **Branding Embellishments:** Nike explores innovative branding options, such as removable velcro Swooshes and eye-catching holographic ones, to enhance the sneaker experience. - **Maximalism-minimalism Mix:** The Nike Blazer Low successfully blends elements of maximalism and minimalism, appealing to consumers who seek both boldness and simplicity in their footwear. ### Who This Affects Most - **Footwear Manufacturing:** The growing demand for contemporary sneakers presents opportunities for footwear manufacturers to create cutting-edge designs and unique branding experiences. - **Fashion and Apparel:** The Nike Blazer Low's sleek and sporty design aligns with the evolving tastes of fashion-conscious consumers, providing opportunities for retailers and brands to cater to this market segment. - **Athleisure Market:** The combination of style and functionality in contemporary sneakers like the Nike Blazer Low taps into the athleisure trend, driving innovation and competition within the industry. ## Related on Trend Hunter - [Sleek Low-Cut Lifestyle Sneakers](https://www.trendhunter.com/trends/court-shot.md) - [Monochromatic Suede Layered Sneakers](https://www.trendhunter.com/trends/dunk-low-sneaker-3.md) - [Textural Stealthy Lifestyle Sneakers](https://www.trendhunter.com/trends/black-cat-colorway.md) - [Sleek Textural Sneaker Colorways](https://www.trendhunter.com/trends/black-ostrich.md) - [Stealthy Collaborative Skate Footwear](https://www.trendhunter.com/trends/sb-dunk-low-3.md) - [Triple Black Leather Sneakers](https://www.trendhunter.com/trends/dunk-low-sneaker-6.md) - [Luxurious Textured Tonal Sneakers](https://www.trendhunter.com/trends/suede-mocha.md) - [Supple Blue Lifestyle Sneakers](https://www.trendhunter.com/trends/blue-suede.md) - [Athlete-Collaborative Low-Cut Shoes](https://www.trendhunter.com/trends/chevy-edition.md)