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# Ingredient-Centric Restaurant Identities
Mordis&Co is a Chic, Contemporary Restaurant in Barcelona

By Kalin Ned | Published 2019-07-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/contemporary-restaurant-in-barcelona
References: [behance.net](https://www.behance.net/gallery/76833099/TheMordis-Co) & [roserpadres](https://roserpadres.com/)

This contemporary restaurant in Barcelona is bound to capture the attention of consumers through an aesthetic that is pleasant, clean-cut and fresh. For the brand identity of Mordis&Co, Roser Padrés worked alongside Pelusa Studio and Eva Blanes. The goal was to create accessible, bold and straightforward visuals that seamlessly tie themselves into the [existing interior ambiance](https://www.trendhunter.com/trends/muse-1) of the dining establishment.

Focusing on a palette that welcomes green, yellow, brown, and mustard, the creatives were able to develop a chic identity for the contemporary restaurant in Barcelona. A focus was put on fresh ingredients as the coasters, the menus and other promotional materials call attention to the premium quality of the food, facilitating a mental connection between visual appeal and served cuisine.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 89% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Ingredient-centric Restaurant Identities:** Opportunity to create restaurant brand identities that emphasize fresh ingredients and visual appeal.

### Who This Affects Most

- **Hospitality Industry:** Opportunity for restaurants to differentiate themselves by focusing on ingredient-centric branding.
- **Graphic Design Industry:** Opportunity to work with restaurants to create bold and straightforward visual identities that highlight the quality of their ingredients.
- **Food and Beverage Industry:** Opportunity to leverage ingredient-centric branding to promote the premium quality of food served and attract customers.

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