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# Design-Forward Medical Clinics
Maayan Zusman's Contemporary Medical Office Design is Approachable

By Kalin Ned | Published 2018-07-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/contemporary-medical-office
References: [design-milk](https://design-milk.com/maayan-zusman-designs-a-modern-medical-office-that-wont-make-you-cringe/) & [maayanzusman.co.il](https://www.maayanzusman.co.il/)

Maayan Zusman breaks the stigma of bland and uninviting waiting rooms with her incredibly contemporary medical office design. There are a few approaches that the creative applies to foster a [warm and welcoming atmosphere](https://www.trendhunter.com/trends/tempere-psychiatric-clinic) for the project, which concerns a [plastic surgery clinic](https://www.trendhunter.com/trends/heartland-whole-health-institute) in Tel Aviv.

For one, the waiting room creates a formally obsolete sense of privacy and connection. Maayan Zussman utilizes a strip-like bench, whose seats interchangeably face the opposite direction. This simple but extremely clever arrangement allows for patients to have a sense of privacy, while still having an established form of communication to a degree. In addition, the contemporary medical office boasts a strong visual interplay of light through contrasting materials and nuances — from the darkly stained wooden flooring to the white marble reception desk.

Photo Credits: [Itay Benit](http://benitstudio.com/)

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 25% | Activity: 10% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Contemporary Medical Office Design:** Designing medical offices with a contemporary aesthetic creates a more inviting and comfortable atmosphere for patients.
- **Privacy and Connection in Waiting Rooms:** Creating a sense of privacy while still promoting communication in waiting rooms improves the patient experience.
- **Visual Interplay of Light and Materials:** Using contrasting materials and playing with light in medical office design adds visual interest and sophistication.

### Industries Being Reshaped

- **Medical Office Design:** Medical office design firms can incorporate contemporary elements to create more appealing spaces for patients.
- **Plastic Surgery Clinics:** Plastic surgery clinics can benefit from incorporating design features that foster a sense of privacy and connection for patients.
- **Architecture and Interior Design:** Architects and interior designers can explore innovative ways to create visually stunning medical office spaces through the use of contrasting materials and strategic lighting.

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