# Contemporary Kids Fashion Editorials WHAT A PETIT Launches a Lookbook That is Adorable and Sweet By Kalin Ned | Published 2018-03-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/contemporary-kids-fashion References: [highsnobiety](https://www.highsnobiety.com/p/what-a-petit-clark-originals-kids-lookbook/#slide-4) & [whatapetit](https://www.whatapetit.com/) Munich-based label WHAT A PETIT shares a cute lookbook that shows off the contemporary kids fashion and footwear collections for Spring/Summer 2018. Highlighting the Clarks Wallabees and the Chukka Boots, lavishly styled with Levis jeans, grey [Stone Island](https://www.trendhunter.com/trends/furon-v8) sweatpants and basics tops, the photo series is truly a miniaturized and adorably endearing visualization of modern fashion in general. WHAT A PETIT shows off the "[Clarks Originals Kids](https://www.trendhunter.com/trends/tokyo-senior-generation)' best footwear offerings" on minimalist clothing ensembles. In a playful colorway that includes peach, beige, navy, black and slate blue, the footwear silhouettes are stylish and unisex. The contemporary kids fashion lookbook for the Spring/Summer 2018 season does not only tempt parents with high quality and comfortable clothing for their children, the photographs also instill a positive vibe with kid-like cheerfulness and care-free spirit. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 53% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Contemporary Kids Fashion:** Disruptive innovation opportunity: Create sustainable and ethically-made clothing options for children that combine comfort and style. - **Minimalist Clothing Ensembles:** Disruptive innovation opportunity: Develop a clothing line that focuses on minimalist designs and versatility for both children and adults. - **Positive Vibe Photography:** Disruptive innovation opportunity: Use playful and cheerful photography to create engaging visual content that resonates with consumers. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Introduce technology-driven solutions like smart fabrics and wearable tech in children's fashion. - **Footwear:** Disruptive innovation opportunity: Design eco-friendly and biodegradable footwear options for children. - **Photography:** Disruptive innovation opportunity: Develop augmented reality (AR) and virtual reality (VR) experiences for children's fashion photography. ## Related on Trend Hunter - [Lifestyle Kids Streetwear](https://www.trendhunter.com/trends/patta-aw25-kids.md) - [Dynamic Kids Fashion Capsule](https://www.trendhunter.com/trends/frgmtmini.md) - [Generationally Fused Footwear Series](https://www.trendhunter.com/trends/tokyo-senior-generation.md) - [Streetwear Experimental Kids Capsules](https://www.trendhunter.com/trends/ksubi-kids.md) - [Vacation-Themed Children's Sleepwear](https://www.trendhunter.com/trends/petit-lem-tropicana.md) - [Infant Outerwear Collections](https://www.trendhunter.com/trends/petit-lem-2.md) - [Creativity-Driving Kids Apparel](https://www.trendhunter.com/trends/zara-2.md) - [Reimagined Classic Shoes](https://www.trendhunter.com/trends/sandro-x-clarks-originals.md) - [Premium Bundle Footwear Programs](https://www.trendhunter.com/trends/back-to-school-collection-2.md)