# Empowering Jewelry Collections ZÓLDI is a Contemporary Jewelry Brand That Champions Women By Laura McQuarrie | Published 2018-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/contemporary-jewelry-brand References: [thedieline](http://www.thedieline.com/blog/2018/1/30/zoldi-jewels) & [zoldijewels](https://zoldijewels.com/) ZÓLDI is a contemporary jewelry brand based out of Dubai, United Arab Emirates that aims to [celebrate and empower women](https://www.trendhunter.com/trends/empowering-jewelry) by creating "jewels that live with you, not on you." ZÓLDI's Guilty Pleasures Collection includes pieces like the 'Romance Revolution' ring, the 'Wear It Loud' stud earrings, the 'Make a Right Choice' necklace and others, which are offered in luxurious silver and silver and 18k gold-plated options. As the jewelry brand unabashedly embraces the bold, feminine spirit, the F61 Work Room agency created packaging to match the brand's philosophy. Although the [blush pink boxes boast silky ribbons](https://www.trendhunter.com/trends/decorating-season) and a look that seems entirely sweet, the brand also includes spirited details that note: "cute. but devilish inside." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 77% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Contemporary Jewelry:** Opportunity to create jewelry that reflects modern style and empowers women. - **Luxurious Packaging:** Opportunity to design packaging that matches the brand's philosophy and adds value to the customer's experience. - **Bold Feminine Spirit:** Opportunity to develop products and marketing campaigns that celebrate and embrace the strength and empowerment of women. ### Who This Affects Most - **Jewelry:** Opportunity for jewelry brands to create contemporary and empowering collections. - **Packaging:** Opportunity for packaging companies to create luxurious and innovative packaging solutions for luxury brands. - **Fashion:** Opportunity for fashion brands to incorporate bold and feminine elements into their designs and marketing strategies. ## Related on Trend Hunter - [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md) - [Women-Empowering Jewelry Collections](https://www.trendhunter.com/trends/womenempowering-jewelry.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Recycled Gold Jewelry Collections](https://www.trendhunter.com/trends/recycled-gold-jewelry.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Women-Designed Jewelry](https://www.trendhunter.com/trends/gaillard-jewelry.md) - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Dynamic Energy-Inspired Luxury Jewelry](https://www.trendhunter.com/trends/aura-collections.md) - [Demi-Fine Jewelry Brands](https://www.trendhunter.com/trends/aaria-london.md)