# Contemporary Floral Fragrances Yardley London Celebrates its 250th Anniversary with Four New Sents By Grace Mahas | Published 2020-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/contemporary-floral-fragrances References: [instagram](https://www.instagram.com/yardleylondonuk/) & [yardleylondon](https://www.yardleylondon.co.uk/) In celebration of its 250th anniversary, beloved fragrance brand Yardley London expanded its portfolio with the introduction of four new contemporary floral fragrances including 'Bluebell & Sweat Pea,' 'Freesia & Bergamot,' 'Blossom & Peach,' and 'Poppy & Violet.' These new scents draw inspiration from "the power of flowers" and were developed with esteem perfumers that incorporate current tastes in women's fragrances. Boasting a broad appeal, the contemporary floral fragrances feature olfactory notes that suit all palettes. Packaged in a sophisticated and elevate bottle, the new forward-facing fragrance bottles embrace a timeless elegance coupled with luxurious aesthetics. Customers can also get their hands on a bespoke, limited-edition tote for £4.99 that pays homage to the brand's long history. Image Credit: Yardley London, @yardeleylondonuk / Instagram ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 6% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Contemporary Floral Fragrances:** Opportunity to capitalize on the growing demand for modern floral scents that appeal to a wide range of consumers. - **Introduction of New Fragrances:** Opportunity to innovate and introduce new fragrance combinations that incorporate current trends in women's fragrances. - **Luxurious Packaging:** Opportunity to create sophisticated and visually appealing packaging for fragrances that exude elegance and luxury. ### Who This Affects Most - **Fragrance Industry:** Opportunity for fragrance companies to expand their portfolios with contemporary floral fragrances that cater to various tastes. - **Perfume Manufacturing:** Opportunity for perfumers to collaborate with fragrance brands and develop new scent combinations that align with current trends in women's fragrances. - **Luxury Goods:** Opportunity for luxury brands to create high-end fragrance products with luxurious packaging that appeals to customers seeking elegance and sophistication. ## Related on Trend Hunter - [Next-Gen Citrus Floral Fragrances](https://www.trendhunter.com/trends/florist-eau-de-parfum.md) - [Floral-Inspired Candle Ranges](https://www.trendhunter.com/trends/bluecorn-candles.md) - [Fragrance-Forward Bodycare](https://www.trendhunter.com/trends/fragrance-forward-bodycare.md) - [Fresh Luminous Fragrances](https://www.trendhunter.com/trends/yves-rochers-comme-une-vidence-perfume.md) - [Hydrangea-Inspired Fragrance Lines](https://www.trendhunter.com/trends/greenleaf-gifts.md) - [Fruity-Floral Perfume Oils](https://www.trendhunter.com/trends/watermelon-peony-perfume-oil.md) - [Curated Artisanal Perfume Collections](https://www.trendhunter.com/trends/artisanal-perfumery.md) - [Sensorial Fragrance Collections](https://www.trendhunter.com/trends/finery-fragrances.md) - [Summer-Ready Tea-Inspired Fragrances](https://www.trendhunter.com/trends/teainspired-scents.md)