# Stylish Contemporary Designer Furniture Jonathan Adler's 'Now House' is Available on Amazon By Kalin Ned | Published 2018-10-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/contemporary-designer-furniture References: [design-milk](https://design-milk.com/now-house-by-jonathan-adler-launches-on-amazon-and-its-fresh-af/) & [amazon](https://www.amazon.com/nowhousebyjonathanadler/?tag=trenhunt0f-20) E-commerce website [Amazon](https://www.trendhunter.com/trends/ibuju) enters into the field of contemporary designer furniture with the 'Now House' collection by Jonathan Adler. With a range of offerings for the style-minded consumer, the online retailer adds more exclusivity and a fashion-forward mentality to its products. The Now House capsule boasts a line-up of [sleek and colorful items](https://www.trendhunter.com/trends/nycxdesign) — from rugs and bedding to furniture and home decor. The offerings prove to be well-curated and inclusive, bringing to the consumer "everything [they'd] need." The entry of the [contemporary designer furniture collection](https://www.trendhunter.com/trends/nate-berkus) into the reach of the massive online retailer is a venture in refining an already successful business model, ultimately strengthening the relationship between independent creators and the shopping platform. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 60% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Online Platform-designer Collaboration:** Further development of online platforms, such as Amazon, partnering with designers to release exclusive collections will provide opportunities for disruptive innovation in e-commerce. - **Sustainable-designer Furniture:** There is a growing trend of consumers seeking sustainable and eco-friendly designer furniture, providing an opportunity in the furniture industry to innovate and incorporate environmentally friendly materials. - **Smart Home Decor:** More consumers are seeking home decor and furniture with smart features, such as integration with smart home devices, thus creating opportunities for innovation in the smart home and furniture industries. ### Who This Affects Most - **E-commerce:** Online retailers, such as Amazon, can further the demand for contemporary designer furniture by collaborating with reputable designers to release exclusive collections. - **Furniture:** New demands from consumers for sustainability and smart home features in designer furniture presents an opportunity for the furniture industry to innovate and diversify their products. - **Home Decor:** As customers become more style-minded and keen on buying home decors, this industry offers a chance for innovation by introducing more stylish and customizable furniture and decor products. ## Related on Trend Hunter - [Inaugural Stylish Furniture Collections](https://www.trendhunter.com/trends/stylish-furniture-collection.md) - [Art Deco-Inspired Collaborative Rugs](https://www.trendhunter.com/trends/jonathan-adler.md) - [Elevated Masterful Furniture Designs](https://www.trendhunter.com/trends/og-studio-1.md) - [Contemporary Home Fall Furniture](https://www.trendhunter.com/trends/blu-dot-4.md) - [Abstracted Furniture Collections](https://www.trendhunter.com/trends/fendi-casa.md) - [Luxury Hotel Furniture Lines](https://www.trendhunter.com/trends/aman.md) - [Timeless Collaborative Home Furniture](https://www.trendhunter.com/trends/rafael-de-crdenas.md) - [Sleek Modern Furniture Designs](https://www.trendhunter.com/trends/nycxdesign.md) - [Vibrant Versatile Furniture Series](https://www.trendhunter.com/trends/here-now-1.md)