# Contactless Payment Saddles People Can Use Contactless Payments for Donkey Rides at this UK Beach By Laura McQuarrie | Published 2014-08-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/contactless-payments References: [barclaycard](http://www.barclaycard.co.uk/personal) There are a lot of places that you can expect to find [contactless payment systems](https://www.trendhunter.com/trends/aleta-planet)—the supermarket, restaurants and on travel excursions, but the absolute last place that you'd ever think to find one is on a donkey's saddle at the beach. But this is exactly where Barclaycard implemented this system, giving one of Britain's oldest beaches a high-tech makeover. At Blackpool Beach, 'Dillon' the donkey gives rides. Now, rather than having to fish around for cash, people can simply touch their [contactless debit or credit cards](https://www.trendhunter.com/trends/mastercard-one-credential) to pay for a ride on the donkey. With over 45 million contactless cards in circulation in the UK, [touch-and-go transactions](https://www.trendhunter.com/trends/smooth-commerce) will only become more popular, and maybe paying for donkey rides this way will be too. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 44% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Contactless Payment Systems:** Implementing contactless payment systems in unique and unexpected locations, such as on donkey saddles at the beach, opens up opportunities for convenient and seamless transactions. - **Increasing Popularity of Touch-and-go Transactions:** The growing number of contactless cards in circulation suggests a rising trend towards touch-and-go transactions, paving the way for businesses to explore innovative payment solutions. - **High-tech Makeover for Traditional Industries:** Integrating technology, like contactless payment systems, into traditional industries like beach rides on donkeys can attract new customers and offer a more modern and convenient experience. ### Industries Being Reshaped - **Payment Technology:** The implementation of contactless payment systems in unique locations creates innovative opportunities for the payment technology industry to expand its reach and offerings. - **Tourism and Leisure:** Integrating contactless payment options in traditional leisure activities, such as donkey rides at the beach, can enhance the visitor experience and transform the tourism industry. - **Retail:** By incorporating contactless payment options into unconventional settings, like donkey rides, retailers can tap into the growing trend of touch-and-go transactions and provide a more seamless purchasing process for customers. ## Related on Trend Hunter - [Tech-Friendly Beach Chairs](https://www.trendhunter.com/trends/tech-friendly-beach-chair.md) - [UK Contactless Pay Expansions](https://www.trendhunter.com/trends/tap-to-pay-1.md) - [Contactless Payment Accepting Tools](https://www.trendhunter.com/trends/tap-to-pay.md) - [Bank-Enabled Payment Rings](https://www.trendhunter.com/trends/intesa-sanpaolo-1.md) - [Contactless Merchant Payments](https://www.trendhunter.com/trends/paypal-2.md) - [Palm-Enabled Contactless Payments](https://www.trendhunter.com/trends/amazon-6.md) - [Reloadable Contactless Keychains](https://www.trendhunter.com/trends/reloadable-contactless-keychains.md) - [Compact Payment Devices](https://www.trendhunter.com/trends/dojo.md) - [Contactless Shopping Experiences](https://www.trendhunter.com/trends/smartshop-pick-and-go.md)