# Anonymized Contact Tracing Apps This App Uses Bluetooth to Warn Louisianans About Virus Exposure By Rahul Kalvapalle | Published 2021-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/contact-tracing-apps References: [coviddefensela](https://www.coviddefensela.com/) & [coviddefensela](https://www.coviddefensela.com/) Public health authorities in the state of Louisiana have launched a fully [anonymized contact tracing app](https://www.trendhunter.com/trends/anonymous-health) that is designed to help use the power of information technology to try and curb the spread of the COVID-19 virus. The Covid Defense app, available for free download on the iOS App Store as well as [Google](https://www.trendhunter.com/trends/antistalking-measures) Play, uses Bluetooth technology to set up a virtual six-foot perimeter around your phone. When another phone enters that particular perimeter and its user is known to have tested positive, the Covid Defense app gives you a notification. However, this contact tracing app does this without collecting personal data or tracking your whereabouts. Created in partnership with Google and a local non-profit organization, the Covid Defense app is poised to make a significant difference in the fight against curbing the spread of the pandemic in Louisiana. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 19% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Anonymized Contact Tracing:** The rise of anonymized contact tracing apps create new opportunities for businesses to develop privacy-focused technologies that continue to address public health issues. - **Bluetooth Tracking Technology:** Incorporating Bluetooth technology in contact tracing apps present opportunities for businesses to integrate similar technology in different industries to increase the efficiency of tracking and monitoring. - **Partnerships for Public Health:** Collaborations between local non-profit organizations, tech companies, and public health authorities create opportunities for businesses to get involved and mobilize resources towards addressing public health issues. ### Where This Applies - **Healthcare:** Healthcare providers can learn from the anonymized data and tracking technology used in contact tracing apps to develop their own healthcare tracking applications for better monitoring of patient's conditions. - **Retail:** Bluetooth tracking technology can be used in retail industry to track customers, analyze foot traffic, and personalize shopping experiences. - **Transportation:** Incorporating Bluetooth technology in vehicles can provide transportation companies real-time data and the ability to monitor fleet vehicle usage for efficient management and maintenance. ## Related on Trend Hunter - [COVID-Monitoring Health Apps](https://www.trendhunter.com/trends/visible.md) - [Proactive Police Apps](https://www.trendhunter.com/trends/police-apps.md) - [App-Based Vaccination Wallets](https://www.trendhunter.com/trends/vaccination-wallet.md) - [Period-Focused Privacy Features](https://www.trendhunter.com/trends/anonymous-mode.md) - [Anonymous Social Wellness Apps](https://www.trendhunter.com/trends/social-wellness1.md) - [Customizable Friendship-Forging Apps](https://www.trendhunter.com/trends/iradius-networking-app.md) - [Breast Health Awareness Apps](https://www.trendhunter.com/trends/know-your-lemons.md) - [Hidden Tracker-Detecting Devices](https://www.trendhunter.com/trends/bluesleuthlite.md) - [Virus-Detecting Smartwatches](https://www.trendhunter.com/trends/virusdetecting-smartwatch.md)