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# Lifestyle-Depicting Prescription Packaging
The ProVision Contact Lenses Boxes Correlate to Use

By Michael Hemsworth | Published 2016-04-27 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/contact-lenses-box
References: [thedieline](http://www.thedieline.com/blog/2016/4/25/provision-contact-lenses) & [boxerandco.au](http://boxerandco.com.au/)

These contact lenses boxes from ProVision are designed to correlate the various activities that one would partake in whilst wearing them. Ranging from a couple on swings, to a couple partaking in [various sports](https://www.trendhunter.com/trends/innovative-eyewear) the boxes focus inherently on lifestyle.

According to the brand, ProVision wanted to get away from the usual use of water, scientific aesthetics and ultra-light blue color schemes to focus on delivering a product for all.

The ProVision contact lenses boxes are the work of Boxer & Co. and identify the freedom that comes with wearing [prescription contact lenses rather than glasses](https://www.trendhunter.com/trends/prescription-on-demand). They enable one to freely live their life without having to worry about their glasses: exactly what is depicted by the fresh, inspiring packaging.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 26% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Lifestyle-depicting Packaging:** Opportunity to create packaging designs that reflect the lifestyle associated with the product, allowing for a more personalized and relatable consumer experience.
- **Moving Away From Conventional Aesthetics:** Opportunity to differentiate products by diverging from traditional design elements and color schemes to create unique and eye-catching packaging.
- **Focus on Freedom and Convenience:** Opportunity to convey the benefits of a product by highlighting the freedom and convenience it offers compared to alternative options.

### Industries Being Reshaped

- **Eyewear:** Opportunity for eyewear companies to explore innovative packaging designs that reinforce the lifestyle and practical benefits of their products.
- **Packaging Design:** Opportunity for packaging design companies to develop creative and visually appealing solutions that effectively communicate the essence of a product.
- **Healthcare:** Opportunity for healthcare companies to enhance the user experience through packaging that conveys the lifestyle improvements and convenience associated with their products.

## Related on Trend Hunter

- [Glow-in-the-Dark Prescription Bottles](https://www.trendhunter.com/trends/glowing-relief.md)
- [Extra-Gentle Eye Care Solutions](https://www.trendhunter.com/trends/biotrue-products.md)
- [Extra-Breathable Contact Lenses](https://www.trendhunter.com/trends/skyhy-by-hubble.md)
- [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md)
- [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md)
- [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md)
- [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md)
- [Presbyopia Contact Lenses](https://www.trendhunter.com/trends/bausch-lomb-infuse-multifocal-silicone-hydrogel.md)
- [Myopia-Focused Contact Lenses](https://www.trendhunter.com/trends/myopia-control.md)