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# Dairy-Free Probiotic Drinks
This Juice Provides a Lactose-Free Way of Consuming Probiotics

By Katherine Pendrill | Published 2016-01-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/consuming-probiotics
References: [ausfoodnews.au](http://ausfoodnews.com.au/2015/12/09/perkii-juice-offers-a-dairy-free-probiotic-drink.html) & [perkii.au](http://perkii.com.au/)

A [University of Queensland](https://www.trendhunter.com/trends/locked-into-wellness-tour) professor recently developed a nutritious juice that provides a lactose-free way of consuming probiotics. While [probiotic drinks](https://www.trendhunter.com/trends/live-soda-juicy-grape) are nothing new, the majority of these beverages are [milk-based products](https://www.trendhunter.com/trends/activia-kefir). As a result, consumers who adhere to a dairy-free diet are often unable to enjoy the benefits of probiotics.

'Perkii' juice is designed to offer a dairy-free option for consumers who are looking for probiotic products. Although the juice is lactose-free, it contains 1 billion live Lactobacillus casei LC431 probiotics that are kept alive inside natural beads called Microgels. As a result, consumers can enjoy the digestive and immunity-boosting benefits of probiotics in the form of a dairy-free drink.

With three delicious flavors to choose from, Perkii juice provides a tasty and nutritious way of consuming probiotics.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 20% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Dairy-free Probiotic Products:** The development of dairy-free probiotic drinks offers an innovative solution for consumers on a lactose-free diet.
- **Lactobacillus Casei LC431 Probiotics:** The use of live Lactobacillus casei LC431 probiotics in a dairy-free juice presents an opportunity to expand the probiotic market.
- **Microgels for Probiotic Preservation:** The incorporation of natural beads called Microgels to keep probiotics alive in a juice provides a disruptive innovation for probiotic delivery.

### Where This Applies

- **Food and Beverage:** The development of dairy-free probiotic drinks creates opportunities for product innovation in the food and beverage industry.
- **Health and Wellness:** The use of lactose-free probiotics in a juice appeals to the health-conscious consumers, driving growth in the health and wellness industry.
- **Alternative Medicine:** The utilization of natural beads like Microgels to preserve probiotics in a non-milk-based product speaks to the evolution of alternative medicine and holistic approaches to health.

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