# Consumer Packaged Goods Online US CPG Bullish on Internet Advertising By Mitchell Fanning | Published 2007-11-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/consumer-packaged-goods-industry-bullish-on-internet-advertisin References: [emarketer](http://www.emarketer.com/Article.aspx?id=1005640&src=article1_newsltr) After relying on television and print advertising for decades, US consumer packaged goods ([CPG](https://www.trendhunter.com/trends/instacart2)) marketers are finally moving a larger proportion of their marketing budgets online. This year, eMarketer projects that CPG companies will spend $920 million on all forms of Internet advertising, up 33% over 2006. By 2011, CPG advertising online will hit $1.8 billion, for a compound annual growth rate of 20.9%. Lisa Phillips, eMarketer Senior Analyst and author of the new report CPG Online: Health & Beauty Go Interactive claims consumer behavior is the driving force behind the spending changes. Consumers are going online to search for and research [CPG products](https://www.trendhunter.com/trends/inclusive-cpg-brand) and then discussing them on blogs and social networks. But there not stopping there - they are [buying customer product goods products online](https://www.trendhunter.com/trends/ecommerce-expansion). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 23% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Increasing Online Advertising:** The trend of US consumer packaged goods (CPG) marketers shifting their marketing budgets towards online advertising presents a disruptive innovation opportunity for digital marketing agencies and platforms. - **Digital Consumer Behavior:** The increasing consumer behavior of searching, researching, discussing, and purchasing CPG products online creates a disruptive innovation opportunity for e-commerce platforms and social media analytics companies to provide targeted advertising and personalized shopping experiences. - **CPG E-commerce:** The growing trend of consumers buying CPG products online opens up disruptive innovation opportunities for online retailers and delivery services to optimize convenience, customization, and last-mile delivery processes. ### Industries Being Reshaped - **Digital Marketing:** The shift of CPG marketers towards online advertising presents a disruptive innovation opportunity for digital marketing agencies and platforms to provide targeted and interactive advertising solutions. - **E-commerce Platforms:** The increasing consumer behavior of purchasing CPG products online calls for disruptive innovation in e-commerce platforms to create personalized shopping experiences and optimize convenience. - **Delivery Services:** The growing trend of CPG products being bought online presents a disruptive innovation opportunity for delivery services to optimize logistics and last-mile delivery processes, ensuring speedy and reliable delivery. ## Related on Trend Hunter - [Grocery Delivery Digital Storefronts](https://www.trendhunter.com/trends/instacart2.md) - [Shoppable CPG Ads](https://www.trendhunter.com/trends/shoppable-video-ad.md) - [Data-Driven Marketing](https://www.trendhunter.com/trends/datadriven-marketing.md) - [Smart Shopping Cart Ads](https://www.trendhunter.com/trends/caper-carts.md) - [Performance Marketing Platforms](https://www.trendhunter.com/trends/connected-television-advertising.md) - [AI-Driven Consumer Goods Platforrms](https://www.trendhunter.com/trends/aidriven-platform.md) - [CPG-Startup Supporting Campaigns](https://www.trendhunter.com/trends/the-pop-up-grocer-fund.md) - [CPG Rewards Campaigns](https://www.trendhunter.com/trends/nestl-promotion.md) - [Boomer-Focused Grocery Services](https://www.trendhunter.com/trends/post-covid.md)