Trend Hunter's Future Festival is an Immersive Consumer Insights Event
Rebecca Byers — August 5, 2015 — TH Video
References: futurefestival
Trend Hunter's Future Festival is going to be an immersive, action-packed event that provides a hands-on approach to exploring consumer insights. To be kicked-off with an evening of futuristic molecular cocktails at the Trend Hunter private bar, Future Festival also ends just in time for Toronto's epic all-night art party.
For those who stay the weekend, Nuit Blanche is a free contemporary art event takes place all across the city of Toronto and will be a great place to experience some of the 2016 consumer trends you will immerse yourself in at Future Festival. A great example of the shift toward participatory culture, Nuit Blanche is a multi-sensory event that takes place from dusk until dawn that is best experienced first hand. Interactive exhibits that feature light and sound installations and intriguing uses of beacon tech, the all-ages event is sure to be a great way to cap off an engaging week.
Early-bird pricing for Future Festival expires August 15, so be sure to register soon HERE!
For those who stay the weekend, Nuit Blanche is a free contemporary art event takes place all across the city of Toronto and will be a great place to experience some of the 2016 consumer trends you will immerse yourself in at Future Festival. A great example of the shift toward participatory culture, Nuit Blanche is a multi-sensory event that takes place from dusk until dawn that is best experienced first hand. Interactive exhibits that feature light and sound installations and intriguing uses of beacon tech, the all-ages event is sure to be a great way to cap off an engaging week.
Early-bird pricing for Future Festival expires August 15, so be sure to register soon HERE!
Trend Themes
1. Participatory Culture - Opportunity for businesses to shift towards interactive and immersive events that encourage active participation from consumers.
2. Beacon Technology - Opportunity for businesses to incorporate beacon technology into interactive exhibits and installations for a more personalized consumer experience.
3. Multi-sensory Experiences - Opportunity for businesses to utilize sound and light installations to create immersive experiences that engage consumers on multiple levels.
Industry Implications
1. Event Planning - Opportunity for event planners to create immersive and interactive events that cater to the participatory culture trend.
2. Art - Opportunity for artists to incorporate beacon technology and interactive exhibits into their installations to create a multi-sensory experience for their audience.
3. Hospitality - Opportunity for hotels and bars to incorporate molecular cocktails and other futuristic experiences into their offerings to cater to consumers looking for immersive experiences.
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