# Humorous Consumer Feedback Campaigns Untuckit's New Ads Aim to Convert New Customers By Jana Pijak | Published 2020-09-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/consumer-feedback References: [marketingdive](https://www.marketingdive.com/news/untuckit-responds-to-skeptical-tweets-in-ads-designed-to-convert-new-custom/583736/) & [untuckit](https://www.untuckit.ca/) E-commerce menswear apparel brand Untuckit's newest campaign features its founder Chris Riccobono responding to skeptical consumer tweets and feedback. The humorous campaign was created in partnership with IPG's [Elephant](https://www.trendhunter.com/trends/green-chili-chutney) and addresses consumer concerns in a series of five television ads. "Untuckit, which sells online and via brick-and-mortar stores, wants to drive sales outside of the brand's loyal customers and is using [humorous content](https://www.trendhunter.com/trends/titos-spokescart) that still manages to touch on a variety of brand attributes in an attempt to raise awareness of its shirts and convert viewers into customers." With its founder responding to [consumer feedback](https://www.trendhunter.com/trends/kitchenaid-love-the-racks) in an engaging way, the brand is able to thrive during a difficult time for the retail sector -- the COVID-19 pandemic -- while also showcasing its honest and unapologetic marketing approach. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 19% | Activity: 64% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Engaging Customer Feedback:** Brands can leverage customer feedback by responding in an engaging and humorous way, creating a positive brand image. - **Humorous Content Marketing:** Humorous content marketing can effectively raise awareness and convert viewers into customers. - **Honest and Unapologetic Marketing:** Brands can stand out by adopting an honest and unapologetic marketing approach that resonates with customers. ### Where This Applies - **Apparel Retail:** Humorous consumer feedback campaigns can benefit the apparel retail industry by attracting new customers and increasing sales. - **E-commerce:** E-commerce platforms can leverage engaging customer feedback campaigns to build trust and drive conversions. - **Marketing and Advertising:** The marketing and advertising industry can explore the use of humor and unapologetic approaches to create impactful campaigns. ## Related on Trend Hunter - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Hilarious Fandom Cheese Campaigns](https://www.trendhunter.com/trends/beechers-handmade-cheese.md) - [Humorous Brand Campaigns](https://www.trendhunter.com/trends/ikea-rewards-program.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md)