# Overeating Animations The Consumer by Max Mortl Depicts Food's Revenge By Amelia Roblin | Published 2011-02-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/consumer-by-max-mortl References: [likecool](http://www.likecool.com/The_Consumer--Video--Gear.html) & [vimeo](http://vimeo.com/19338371) This video, called the Consumer by Max Mortl, tells the story of an unfortunate creature who can't stop eating. The [stop-motion clay animation](https://www.trendhunter.com/trends/superflat-animation) has an adorable beginning, during which the yellow four-armed critter chews his way through a plate of Jell-O, a baguette and a [fast food combo](https://www.trendhunter.com/trends/burger-kings-new-campaign). Constantly being served with more sly dishes, the protagonist of the Consumer by Max Mortl finds himself being outwitted and out-eaten by his waiter and his meals. Perhaps this film is a comment on [contemporary consumerism](https://www.trendhunter.com/trends/in-the-raw)? ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 17% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Stop-motion Animations:** Businesses can explore using stop-motion animations in advertising campaigns to increase engagement and stand out from competitors. - **Social Commentary in Art:** Artists and brands can make statements on societal issues through their work, which can foster greater audience connection and brand loyalty. - **Humorous Storytelling:** Humor is an effective tool to engage audiences and can be employed across industries to make messages more relatable and memorable. ### Sectors Adopting This - **Advertising:** Advertisers can leverage stop-motion animations to create unique and captivating advertising campaigns across various advertising mediums such as print, TV, and social media. - **Art and Entertainment:** Artists and entertainment companies should create content that tackles social issues in a humorous manner, which can engage audiences and generate buzz for their work. - **Restaurant and Food Industry:** Restaurants can create unique and humorous marketing campaigns that feature food as the protagonist, increasing brand awareness and engagement with potential customers. ## Related on Trend Hunter - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Horror-Themed QSR Short Films](https://www.trendhunter.com/trends/jack-in-the-box-feeding-time.md) - [Curated Meal-Time Videos](https://www.trendhunter.com/trends/bingeandeat.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Burger-Inspired Mystery Mockumentaries](https://www.trendhunter.com/trends/the-icon-1.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Festive Carnivorous Plant Ads](https://www.trendhunter.com/trends/snapper-the-perfect-tree.md)