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# Fashion Designer Gallery Exhibitions
Virgil Abloh's 'PAY PER VIEW' Exhibit is About Consumer Art

By Kalin Ned | Published 2018-03-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/consumer-art
References: [highsnobiety](https://www.highsnobiety.com/p/virgil-abloh-tokyo-exhibition/) & [en.gallery-kaikaikiki](http://en.gallery-kaikaikiki.com/)

Fashion designer Virgil Abloh opens an exhibition that is informed by consumer art and contemporary public behavior. Hosted at Kaikai Kiki Gallery in Tokyo, 'PAY PER VIEW' is a creative commentary on the consumerist culture, the art of advertising and the influences of media on the human psyche.

Alongside the consumer art exhibit, there will be a talk between Virgil Abloh and famed Japanese artist Takashi Murakami. In addition, the fashion icon will be offering an "extremely limited" line of 'SPRAY HERE' T-shirts at Murakami’s Bar Zingaro.

Virgil Abloh has truly proved himself to be a Jack of all trades. Praised for his genius behind fashion label OFF-WHITE and recognized for his interdisciplinary collaborations with footwear brands and furniture collection, Abloh is sure to stun the audience with some heavily connotative consumer art.

Photo Credits: [Instagram](https://www.instagram.com/virgilabloh/?utm_source=ig_embed&action=profilevisit)

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 78% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Consumer Art:** Create immersive art experiences that comment on consumer culture and media influences.
- **Interdisciplinary Collaborations:** Leverage cross-industry partnerships to bring together fashion, art, and other creative disciplines.
- **Limited Edition Products:** Develop exclusive and highly coveted merchandise to drive excitement and demand.

### Sectors Adopting This

- **Fashion:** Merge fashion and art by collaborating with artists and incorporating consumer art themes in designs.
- **Art Galleries:** Host exhibitions that explore consumer culture and challenge traditional art boundaries.
- **Marketing and Advertising:** Partner with artists and designers to create disruptive and thought-provoking campaigns to capture consumers' attention.

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