# Critical Consumerism Videos The 'Consume Ourselves' Video Criticizes Excessive Consumer Culture By Rahul Kalvapalle | Published 2014-05-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/consume-ourselves References: [gizmodo](http://gizmodo.com/everything-wrong-with-consumerism-in-46-seconds-1575135790) & [vimeo](http://vimeo.com/94964228) 'Consume Ourselves' is a video created by Calum Houldsworth, that at once criticizes [excessive consumerism](https://www.trendhunter.com/trends/slovember-campaign) while also painting a picture of how consumerism is draining people of their genuine humanity. Consume Ourselves is less than a minute long, and instantly launches into grainy, blurry, fast-moving footage depicting billboards, advertisements and advertising slogans along with frenzied footage of [people shopping](https://www.trendhunter.com/trends/which-launches-a-festive-campaign) and admiring themselves and their products. Eerie sounds make the video even more powerful, as it conveys the extent to which advertising and consumerism rule our lives. Words like 'absorbed,' 'conform' and 'consume' flash on the screen, while the video ends with the warning, 'We no longer live life, we consume it.' The video's maker, Vimeo user Calum Houldsworth, says that a lot of [advertising affects people's self esteem](https://www.trendhunter.com/trends/digital-dependency) and convinces them that spending money on products will make their lives better. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 4% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Related on Trend Hunter - [Layered Online Content Reports](https://www.trendhunter.com/trends/creative-maximalism.md) - [Anti-Consumerism Subscription Services](https://www.trendhunter.com/trends/nothing-subscription-service.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Efficient Video Summarizers](https://www.trendhunter.com/trends/summary-cat.md) - [Feature-Length Wine Videos](https://www.trendhunter.com/trends/wine-tv.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Digital Dependency Awareness Campaigns](https://www.trendhunter.com/trends/digital-dependency.md) - [Empowering Consumer-Centric Campaigns](https://www.trendhunter.com/trends/which-launches-a-festive-campaign.md)