# News Viewing Devices The FlipIt Frame Aims to Change the Way People Consume News Stories By Alyson Wyers | Published 2014-09-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/consume-news References: [psfk](http://www.psfk.com/2014/09/media-consumption-device-mit-flip-shake.html) & [dhairyadand](http://dhairyadand.com/sec/?page=projects&id=flipit) In an effort to alter the way we consume news, Dhairya Dand and Dan Sawada developed a device you either shake or flip to literally change your perspective. The FlipIt was created by MIT Media Lab researchers to merge broadcast media and [social media news feeds](https://www.trendhunter.com/trends/flipboard-surf). The way people consume news has changed drastically in the past few decades, moving from newspapers to radio to television and now social media feeds compatible with computers and pocket-fitting mobile devices. The FlipIt lets you view news in a hardwood device that has a [framed screen on one side](https://www.trendhunter.com/trends/autoheart-picpak-digital-frame) and a speaker on the other. This allows users to either engage with visual stories on one end and [audio on the other](https://www.trendhunter.com/trends/hypermedia-play-news). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 34% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Converging Media:** The trend of merging broadcast media and social media news feeds presents opportunities for disruptive innovation in news consumption. - **Multi-sensory Experience:** The trend of using devices that engage both visual and audio senses offers disruptive innovation opportunities for enhancing news consumption. - **Alternative News Platforms:** The trend of developing unique devices like FlipIt opens up disruptive innovation opportunities for exploring new ways to deliver news content. ### Industries Being Reshaped - **Media and Communications:** The convergence of broadcast media and social media news feeds in devices like FlipIt presents disruptive innovation opportunities in the media and communications industry. - **Consumer Electronics:** The development of multi-sensory devices like FlipIt creates disruptive innovation opportunities within the consumer electronics industry. - **News and Journalism:** The emergence of alternative news platforms such as the FlipIt device offers disruptive innovation opportunities for the news and journalism industry. ## Related on Trend Hunter - [Interactive News Platforms](https://www.trendhunter.com/trends/newsflask1.md) - [Transforming Smart Display Concepts](https://www.trendhunter.com/trends/concept-display.md) - [Focus-Forward Timers](https://www.trendhunter.com/trends/meti-device.md) - [Sculptural Scrolling Photo Frames](https://www.trendhunter.com/trends/flash-back-device-concept.md) - [Foldable Gaming Consoles](https://www.trendhunter.com/trends/game-boy-flip-concept.md) - [AI-Enhanced Phone Cases](https://www.trendhunter.com/trends/the-flipper-by-heineken.md) - [Feed-Style Reading Platforms](https://www.trendhunter.com/trends/the-holdout.md) - [Cross-Platform Aggregator Apps](https://www.trendhunter.com/trends/flipboard-surf.md) - [Retro Digital Flip Clocks](https://www.trendhunter.com/trends/flip-clock1.md)