# Beauty Consultation Cafes Japan's MARU Shares Beauty Samples, Support & Info with Tourists By Laura McQuarrie | Published 2019-07-24 | World Source: Trend Hunter, https://www.trendhunter.com/trends/consultation-cafe References: [businesswire](https://www.businesswire.com/news/home/20190723006034/en) & [b-i-japan](https://b-i-japan.com/en/) MARU is now introducing a first-of-its-kind [beauty consultation cafe](https://www.trendhunter.com/trends/cafe-airbush) to Japan, specifically targeting tourists who are new to the country. The Beauty Counseling Cafe is centered on helping foreigners get familiar with all the best beauty spots, clinics, hospitals and products—including beauty products and health foods that can be sampled and tested. With service available in both English and Chinese, the MARU Beauty Counseling Cafe connects travelers to [certified medical interpreters](https://www.trendhunter.com/trends/clinique-le-1620), who are able to help people who want to solve their skin woes, anxieties about visiting a clinic alone or feel unsure about getting cosmetics surgery for the first time. The unconventional beauty cafe stationed in the large metropolitan area of Osaka offers a comfortable setting to get familiar with the [innovative J-beauty products](https://www.trendhunter.com/trends/shiseidos-new-drink-format) and services available in the country. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 60% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Beauty Consultation Cafes:** MARU introduces a beauty consultation cafe in Japan to provide tourists with information and support on beauty spots, clinics, hospitals, and products. - **Certified Medical Interpreters:** MARU's beauty counseling cafe connects travelers with certified medical interpreters to assist with skin concerns, visiting clinics, and cosmetic surgery. - **Innovative J-beauty Products and Services:** MARU's beauty counseling cafe in Osaka showcases innovative J-beauty products and services, offering tourists a chance to explore Japan's beauty industry. ### Who This Affects Most - **Tourism:** The beauty consultation cafe caters specifically to tourists, offering them support and information about Japan's beauty industry. - **Health and Wellness:** MARU's beauty counseling cafe includes sampling and testing of health foods, catering to tourists interested in beauty and wellness products. - **Hospitality and Retail:** The beauty counseling cafe provides a comfortable setting for tourists to explore and experience innovative J-beauty products and services. ## Related on Trend Hunter - [Pop-Up Beauty Cafés](https://www.trendhunter.com/trends/fenty-beauty-cafe.md) - [Multilingual Personal Shoppers](https://www.trendhunter.com/trends/olive-young-personal-shopper.md) - [Open-Air Medi-Spa Services](https://www.trendhunter.com/trends/medical-beauty-bar.md) - [AI-Travel Beauty Consultant Activations](https://www.trendhunter.com/trends/genifique-ai.md) - [Multisensorial Beauty Cafes](https://www.trendhunter.com/trends/eadem-cafe.md) - [Elevated K-Beauty Retail Locations](https://www.trendhunter.com/trends/le-marais-neighborhood.md) - [Non-Invasive Dermatological Treatment Clinics](https://www.trendhunter.com/trends/noninvasive-dermatological-treatment.md) - [Skin-Caring Coffee Collabs](https://www.trendhunter.com/trends/joyce-beauty-x-mrs-hs.md) - [Hybrid Dermatology Clinic Brands](https://www.trendhunter.com/trends/dermatology-clinic-brand.md)