# Collaborative Shopping Tools Amazon Debuts the Consult-a-Friend Feature for Collaborative Shopping By Kanesa D | Published 2023-10-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/consult-a-friend References: [retail-insight-network](https://www.retail-insight-network.com/news/amazon-launches-consult-a-friend-shopping-feature/?cf-view) & [amazon](https://www.amazon.ca/?tag=trenhunt0f-20)  [Amazon](https://www.trendhunter.com/trends/amazon-buy-for-me) is taking steps to further elevate the [online shopping experience](https://www.trendhunter.com/trends/buy-with-ai) with its innovative feature, Consult-a-Friend. This groundbreaking addition aims to redefine how users seek and provide advice when making purchases, introducing a new level of convenience to group gifting. Consult-a-Friend is accessible exclusively through the Amazon shopping mobile app, offering a unique and interactive platform for users. Unlike conventional online shopping, this feature is designed to streamline [collaborative shopping](https://www.trendhunter.com/trends/curated-for-you-x-microsoft) by consolidating responses within the Amazon Shopping app, allowing users to hear the opinions of their friends or family before they purchase an item. Currently in the testing phase across multiple countries, including the US, Australia, Canada, and the UK, Consult-a-Friend is poised to transform how shoppers interact and share insights while making purchase decisions. Image Credit: Amazon ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 36% | Activity: 66% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Collaborative Shopping:** Amazon's Consult-a-Friend feature redefines how users seek and provide advice when making purchases, introducing convenience to group gifting. - **Streamlined Online Shopping:** Consult-a-Friend consolidates responses within the Amazon Shopping app, allowing users to hear the opinions of their friends or family before purchasing. - **Improved Shopping Experience:** Consult-a-Friend aims to transform how shoppers interact and share insights while making purchase decisions, offering a unique and interactive platform for users. ### Industries Being Reshaped - **E-commerce:** Amazon's Consult-a-Friend feature has the potential to revolutionize the e-commerce industry by introducing a new level of convenience and interactivity to online shopping. - **Technology:** Consult-a-Friend showcases the innovative use of technology in collaborative shopping, providing a streamlined and interactive platform for users to seek and provide advice. - **Social Networking:** The Consult-a-Friend feature integrates social networking elements into online shopping, enabling users to connect with friends and family for purchasing decisions. ## Related on Trend Hunter - [AI Online Shopping Features](https://www.trendhunter.com/trends/amazon-buy-for-me.md) - [Social Media-Inspired eCommerce Features](https://www.trendhunter.com/trends/amazon-inspire.md) - [In-Chat Shopping Tools](https://www.trendhunter.com/trends/group-chat-interface.md) - [AI-Powered Shopping Experts](https://www.trendhunter.com/trends/aipowered-shopping-experts.md) - [Co-Browsing Shopping Platforms](https://www.trendhunter.com/trends/co-browsing-shopping.md) - [AI-Powered eCommerce Features](https://www.trendhunter.com/trends/amazon-interests.md) - [Personal Shopping Assistants](https://www.trendhunter.com/trends/ask-klarna.md) - [Video Call Shopping Services](https://www.trendhunter.com/trends/specialist-over-video.md) - [AI-Powered Personal Shoppers](https://www.trendhunter.com/trends/perplexity-shopping-experience.md)